PARK CITY, Utah (BRAIN) — POC has hired cycling and snow sports veteran Mallory Burda to head its North American marketing efforts. Burda joined the Swedish brand on January 9 and will focus her efforts on POC's growing snow and bike categories.
Burda most recently was senior promotions manager for Smith's cycling category. Prior to her time at Smith, Burda spent four years with Specialized Bicycle Components as sports marketing specialist.
"Mallory is a seasoned marketing professional who will bring valuable industry experience and perspective to amplify POC's message and growth in North America," said Willie Ford, managing director for POC North America. "We are excited to introduce Mallory and have her build on the momentum we've gained over the last ten years."
In addition to her recent experience focusing on the cycling category, Burda spent nearly ten years in the snow sports industry as a buyer and retail manager at Helm of Sun Valley in Santa Cruz, California.
Burda said, "I have admired and respected POC as a brand within the snow and cycling industries for many years now. The company's beliefs and commitment to its mission of designing safe and beautiful product is unlike anything within the market place today ... The future is bright for POC and I am excited to help guide the brand to new heights."
POC will introduce its 2017 snow collection at the SIA Snow Show in Denver, Jan. 26 – 29.