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IMBA sponsors enduro race series

Published January 13, 2017

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is the new title sponsor of the IMBA National Enduro Series. It's the first time the organization has sponsored a race, and IMBA said the sponsorship "is intended to highlight the trail stewardship that results in the ability to host events on trails."

The series will include six rounds across the U.S. and allow riders to compete for a national title.

"We are excited to have IMBA on board as the title sponsor of the inaugural National Enduro Series. IMBA has long been an integral part of the mountain bike scene and we're looking forward to working with IMBA to promote progressive trail design that speaks to the recent technological advances in mountain biking," said series organizer Macky Franklin.

A volunteer trail work day will correspond with each race, and the local IMBA chapter will have a presence at each race venue to educate racers on its advocacy work and involvement with nearby trails.

"We look forward to connecting with the local IMBA chapters at each of the six National Enduro Series rounds to help them promote their local trails and increase their membership," Franklin said.

"A new and different partnership like this is very exciting for us," said Aimee Ross, IMBA's director of business development. "IMBA has been the backbone of trail stewardship for nearly three decades, and we look forward to sharing that message with racers who can help shape the next decade for mountain biking."

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