REYNOLDSBURG, Ohio (BRAIN) — American Kenda Rubber has hired Oris Intel to assist in the implementation and monitoring of Kenda's minimum advertised pricing program for the North American market.
"Kenda Tire's long history and success has been tied to protecting the value of our products and our dealer partner's positions in the market. With online sales becoming a larger part of the business we feel that working with Oris will give us and our vendors the protection that is needed to endure that Kenda products are offered on a level playing field" said Ben Anderson, Kenda's North American director of bicycle.
With an official start date of March 1, Kenda's will be using Oris' Prowl software for monitoring online sales. The company said it "expects to see policy infringement decrease rapidly as violators are quickly identified."