BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association has released a series of 10 two-minute video training sessions to help retail staff connect with and sell e-bikes.
The BPSA E-bike Committee, comprising 14 industry company representatives, approved the budget for the program after the E-Bike Summit in mid-December.
Ray Keener, the BPSA's executive director, has an extensive history in staff training. Keener co-produced the video with longtime collaborator Chuck Smith of Straw Hat Pictures in Arvada, Colorado.
"This is an exciting time for e-bike sales in the IBD," said Larry Pizzi, the BPSA's E-Bike Committee chair and president of IZIP and Raleigh Electric. "According to NPD Group, sales show strong growth, up more than four times since 2013 in the dealer channel. This indicates a unique opportunity for IBDs that embrace the category, and now is the time to get staff trained up and charged up about electric bikes."
The 10 videos present both market context and selling tips. "We shot at six different shops and interviewed about 20 shop staff and customers," said Keener. "We did focus groups with shop rookies and veterans, got a good response and made some changes, too."
The training program is live on the Myagi training website as of March 1. All shop staff are invited to view the content and take the quizzes at myagi.com/s/chargedup. Soon, the content will be available on the Trek, Specialized, Giant, Raleigh Electric and Bosch training sites as well.
"We're very proud to partner with the BPSA to offer the e-bike training content to help retailers take advantage of the rapidly growing e-bike trend and better serve their customers," said Simon Turner, Myagi's co-founder and president. Myagi is a global online training platform specialty training site, with 10,000 participating retailers and content from over 100 brands.
A two-minute sample video, the first in the series of 10, "The E-Bike Appeal," is available on vimeo.com or it can viewed below.