PITTSBURGH (BRAIN) — Rotating Mass Media has announced the departure of Adam Newman, the editor in chief of Bicycle Times. The publisher said it will stop publishing Bicycle Times as a print magazine, at least temporarily, but the title's website will continue.
Founder and publisher Maurice Tierney said Bicycle Times continues to have a healthy audience and strong sell-through on newstands, but advertising spending has been on the decline for three years.
"I'm glad we're helping make the world a better place by getting more butts on bikes. We are incredibly grateful to everyone who helped get Bicycle Times printed for the past eight years — the companies that 'get it' and our 30,000-plus readers who read it."
Tierney said that with Newman's departure, the time was right to put the magazine on hiatus and focus on Dirt Rag, Bicycle Times' website and promotions, and the events side of Rotating Mass' business, which includes the Bicycle Times Adventure Fest, planned for October in Virginia.
The final issue of Bicycle Times, issue #46, is at the printers and will ship mid-March. Current subscribers will be transitioned to Dirt Rag, which celebrates its 200th issue this year.
Associate publisher Trina Haynes said Rotating Mass Media's future is strong. "Bicycle Times' multimedia platforms continue to grow and evolve. Rotating Mass Media is adapting to the modern media landscape with an emphasis on quality content and hosting world-class events."