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American Classic celebrates 35th anniversary, plans party at Sea Otter

Published April 12, 2017
American Classic's 35th anniversary logo.

TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.

Bill Shook founded the company in 1982.

"I can't believe it's been 35 years! The thought of engineering bike parts as career was always an aspiration. It's been a 'pinch me' moment from the beginning, thanks to a lot of people who have there been in support," Shook said.

"You don't reach the 35 years as an independent brand without the loyalty of core customers and industry friends, and that's why we want to celebrate with everyone at the Sea Otter. This is our chance to say thanks."

Shook started riding at age 14. He became a champion road and track cyclist, earning a place on the U.S. National Team. While racing, he started his design career building his projects in his dad's garage. In 1974, he created and fabricated the first large tube aluminum bicycle in the world and raced it all over the country.

Shook earned a Master's degree in mechanical engineering from Ohio State University and launched American Classic with a lightweight water bottle cage and the brand's iconic seatpost. American Classic now has two facilities including a testing and quality control center, rim factory and wheel building and assembly plant. 

Ellen Kast, American Classic's general manager and co-owner, said the journey's been a labor of love. "Bill's original mission has never changed. He seeks new and innovative ways to improve bicycle technology to make cycling enjoyable for all who want to ride, race and adventure. See you at Sea Otter!"

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