EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.
"Mike is a generational talent as both a writer and editor," said Uncommon's Mike McCormack, "His layered perspective of the larger themes within the bike and outdoor industry (will) add depth to our team and value to our clients."
Ferrentino said, "I have known Mike McCormack for over 20 years now. I've built bikes and pitted for his 'cross racers, pounded stakes into the ground at his events, and have always had the highest respect for the way he conducts business. He is ethical, empathic and a consummate professional, and has assembled a team of solid talent to manage a client list of great brands. I am really looking forward to this."
Ferrentino officially joins Uncommon at this week's Sea Otter Classic. He can be reached at email@example.com.