You are here

Williams Cycling moves away from online-only, opens sales to bike shops

Published September 15, 2017

STOCKTON, Calif. (BRAIN) — Williams Cycling, maker of high end cycling wheels and components, is moving away from its all-online model and is now distributing directly to retailers as well.

The company said its new model aims to get the product in front of customers who may not have been exposed to an all-online company.

"I know we're living in the digital age," said the comapny's founder and president, Keith Williams, "but there are a certain number of people who still want to walk into a bike shop and touch something before they buy it, and we want to make sure that Williams is an option for them."

"I started this company in my garage, and I've built it into an international brand because I believe in offering high quality, affordable products and backing them with outstanding service and support. That's not going to change."

He said Williams Cycling will continue to offer its online store and direct product support. "We're proud of the family of customers we've built over the years," he said, "and we're looking forward to that family growing even larger."

Retailers interested in carrying Williams Cycling's products may contact the company at Williams will display at Interbike in booth #18187.

Join the Conversation