KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.
The Kona event is title sponsored by KASK with supporting sponsors Reynolds Cycling, Topical Edge, Rotor Components, SCOTT Sports and Wyn Republic. It's being held along the triathlon's run course at the Island Lava Java and is open to competitors, spectators and industry for nine days surrounding the race on the Big Island.
"The opportunity to connect with the triathlon community, meet with our sponsored athletes and ambassadors and the triathlon media is very valuable to our brand," said Nat Ross, North American brand manager for KASK.
Adrian Montgomery, the vice president of CrankTank, said, "Kona holds a special place in the triathlon world, much like a tropical trade show. It offers a magical setting in which we can bring a unique approach and allow brands to interact with key influencers and media in an authentic way."
CrankTank was founded by industry veteran Scott Montgomery. Adrian Montgomery (no relation) joined this summer. Impact events are being managed by CrankTank's newest member, Lars-Erik Johnson.
Adrian Montgomery said, "We are stoked to add Lars to the CrankTank team. We've worked together for many years organizing events similar to Impact, and we needed a strong leader with industry experience to manage our event series."
Impact will host a bike-focused event in CrankTank's hometown of Sun Valley, Idaho, next June. The Sun Valley event will include experiences and discussions on two fast growing categories in the bike market; e-MTBs and gravel bikes.
Johnson said, "The Impact event series is about bringing together people from brands and the media to examine products and foster better understanding of gear and how people are using it.
"We aim to create meaningful experiences in real world settings so folks can fully explore gear potentials, enabling both brands and media to communicate new product and developing market trends as they see them."
For inquiries about upcoming Impact events, contact Johnson at lars@crantank.net.
