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NRG Enterprises adds new brands

Published October 23, 2017

NELSON, British Columbia (BRAIN) — Canadian distributor NRG Enterprises Ltd. has added CushCore, Ravemen, Melon and Julbo to its product offerings.

CushCore is a new brand from Bend, Oregon, that makes tire inserts to help tubeless tires absorb impacts, reduces vibration and stabilizes the sidewalls to prevent air from leaking out. 

"CushCore is excited to be working exclusively with NRG for distribution in Canada. Canada has become an important market for us, and we wanted to find representation by people who ride the gnarly terrain that has helped make us so popular in the region. NRG imports CushCore in bulk, so they can offer our products at lower cost and with a lot less hassle than buying from across the border." said Cush Core's owner, Adam Krefting.

"At NRG we carry brands and products we personally like to use. Cushcore is the perfect example. We sincerely think it offers the best solution for many users who thinks tubeless tires is the way to go." said NRG/Lanctôt Operations VP Jean Cloutier.

Ravemen makes front and rear lights ranging from 20 to 1,200 lumens and uses technology taken from the automotive industry.

Melon offers fashionable helmets with in-mold construction and magnetic buckles.

Julbo is 130 year old French eyewear brand that is offering a new line of photochromatic cycling sunglasses.

"When I heard that Lanctôt (NRG's parent company since June) was entering the bike industry, I knew that we had a unique opportunity to synchronize our new product launching with the acquisition of NRG. Our new items are perfectly adapted to that market and especially to the specific Canadian light conditions," said Julbo's international sales director Pierre Burgelin.

NRG/Lanctôt's operations VP, Jean Cloutier, said, "Julbo has been distributed by Lanctôt for 8 years now. When we heard Julbo's focus was switching more and more towards the various cycling disciplines, it was a no-brainer to add a selected offering at NRG." 

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