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TSG Consumer Partners invests in Nuun and Co.

Published November 15, 2017

SAN FRANCISCO (BRAIN) — TSG Consumer Partners has acquired a minority share in the nutrition brand Nuun and Company.

Seattle-based Nuun was founded 13 years ago and is known best for its low-sugar electrolyte tablets. 

TSG is an investment firm with approximately $5 billion of assets under management, focused exclusively on the branded consumer sector. Its past and current investments are in companies including Duckhorn Wine Company, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, Backcountry, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics. 

Kevin Rutherford, Nuun's CEO, said, "We are thrilled to work with a high-caliber partner like TSG, which shares our vision and can leverage its deep experience in health and wellness to support our next stage of growth. The Nuun team is excited to build on our success as a brand delivering hydration that inspires people to move more, and further enhance the lives of millions of consumers who increasingly seek healthy fitness solutions. With TSG's support, we will be even better equipped to expand our mission and message across the globe."

Michael Layman, the managing director at TSG, said, "We are very excited to partner with the Nuun management team and proud to support a company whose powerful mission and culture were recognized by Outside Magazine, which named Nuun to its 2017 '100 best places to work' list. We have been impressed by Nuun's momentum since its inception and its commitment to clean-ingredient, low-sugar products. We look forward to helping the company educate the public on healthy hydration and wellness, grow into additional customer segments and expand its innovative electrolyte, vitamin and performance offerings beyond Nuun's competitive athlete core customer."

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