Product/Tech
LONGMONT, Colo. (BRAIN) — Velo Saddles is continuing its tradition of offering a limited edition saddle to celebrate Chinese New Year, which begins Saturday. This year, Velo is offering a Year of the Rooster design based on the company's Angel model.
HAMDEN, Conn. (BRAIN) — Velotooler, a web-based program that matches up consumers with independent bike mechanics, is getting off the ground with a trial run in New England, where about 80 transactions have been completed this month. The company now offers its mechanics a group insurance program.
BREMERTON, Wash. (BRAIN) — Effetto Mariposa is celebrating its 10th anniversary with a special edition of one of its signature products, the Giustaforza torque wrench.
MINNEAPOLIS (BRAIN) — Bike Fixtation, a Minneapolis based manufacturer of cycling infrastructure and part of Saris Cycling Group, has released a new bike-specific vending machine. The Mini Wall Mounted Vending Machine was created to complement Fixtation's public repair stands and bike wash stations.
PORTLAND, Ore. (BRAIN) — Showers Pass has introduced a new short sleeve edition of its Bamboo-Merino Henley shirts, designed for activities including bike riding.
PETALUMA, Calif. (BRAIN) — More than 1,000 riders from 43 countries have joined a wide-ranging saddle study being led by Dr. Roger Minkow.
APPLETON, Wis. (BRAIN) — Fix It Sticks is expanding its product line with a tire lever attachment for the "replaceable" version of its Fix It Sticks multi-tool.
The tire lever ends were designed as a "bit" the Fix It Sticks tire lever to reduce space and weight.
SAN FRANCISCO (BRAIN) — A manufacturing company, Sculpteo, made a point this month by riding a bike made with its digital manufacturing technologies from Las Vegas to San Francisco.
MILL VALLEY, Calif. (BRAIN) — WTB says its new Ranger 2.25 was designed to meet the needs of cross-country racers in any course condition.
Available in TCS Light/Fast Rolling and TCS Light/High Grip options, they provide numerous setup options for various preferences, terrains and conditions.
BATH, England (BRAIN) — Selle Royal has added four new saddle models within its LookIn collection with designs for relaxed, moderate and athletic riders.
BOULDER, Colo. (BRAIN) — The Haywire Heart is a new book from VeloPress, co-authored by Chris Case, John Mandrola, MD, and Lennard Zinn.
MORGAN HILL, Calif. (BRAIN) — At the Tour Down Under this week, Specialized is launching a new range of Roval wheels, being used by the Bora-Hansgrohe and Quick-Step Floors teams.
NEW YORK (BRAIN) — Brompton Bicycle has unveiled its New York City Edition bike, designed in collaboration with VESPERTINE NYC, a safety wear brand.
TREVISO, Italy (BRAIN) — Pinarello has launched the latest iteration of its Dogma road bike, the Dogma F10, which is being debuted by Team Sky at the Tour Down Under, which starts Friday.
BOULDER, Colo. (BRAIN) — Clement enters the wheel market with its cyclocross- and adventure-targeted Ushuaia wheels.
ANAHEIM, Calif. (BRAIN) — Box Components said its new 1x11 mountain bike drivetrain is now available from U.S. distributors.
LAS VEGAS (BRAIN) — Toy maker Fisher-Price says it has a solution for stationary, device-connected kids: put them on an exercise bike.
LAS VEGAS (BRAIN) — Amidst the smart hairbrushes and connected toasters, there are a number of bike-related products on display this week at the Consumer Electronics Show.
SEATTLE (BRAIN) — Nuun and Company, maker of electrolyte-enhanced drink tablets, has released a new line of effervescent vitamin drink tabs aimed at addressing daily wellness and healthy hydration.
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