LAS VEGAS, NV (BRAIN) — Bianchi USA executives are calling the launch of the brand's Infiniti CV road bikes one of its more important product launches ever. The bikes feature the Countervail vibration canceling material in its layup.
Bianchi recently began shipping the model to dealers and is bringing the bikes to Interbike's Outdoor Demo next week for dealers and media to try.
“I think most riders will immediately recognize the bikes' comfort, handling and high performance,” said Jim Stevenson, Bianchi USA's vice president of sales and marketing. “But where the bike really shines is when you’ve spent some time in the saddle, so we want to give dealers the chance to do that.”
The Infinito CV will be available at the Demo in a variety of build options including Campagnolo Super Record and Chorus and Shimano Ultegra and Ultegra Di2. A Dama Bianca women’s-specific model will also be available in the Ultegra option.
Bianchi's booth at the Outdoor Demo is #D2049.