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ASI's Oval Concepts renews wheel technology agreement with TruVelo Design

Published June 26, 2014
The 724 rear wheel has a 2:1 spoke lacing pattern.

PHILADELPHIA (BRAIN) — ASI's Oval Concepts component brand is renewing its licensing agreement with TruVelo Design for wheel technology.

Oval Concepts debuted TruVelo's technology on wheels that were included on 2014 model year bikes from ASI's Fuji and Kestrel brands. ASI said it will continue to use wheels with TruVelo technology on 2015 model bikes and will also offer the wheels in the aftermarket in 2015.

TruVelo is a Silicon Valley company that uses Finite Element Analysis software and rapid prototyping to optimize wheel designs. According to ASI, the result is affordable aluminum wheels that are light and durable.

"Customers are very savvy about intelligent designs," said ASI chief executive Pat Cunnane. "And TruVelo's wheel technology sets new benchmarks for strength, weight, power transfer, precise cornering and ride quality. We wanted to give our customers uniquely high-specification wheels, combining modern wider designs, superb weight and great reliability."

Oval Concept offers two wheelsets that were developed with TruVelo. Both will retail for $1,299 in the aftermarket. The 724 wheelset has a 22mm-wide, 24mm-deep tubeless-compatible aluminum rim and 20 spokes front/24 rear. The 724 set weighs just 1,260 grams. The other wheel is the 733, which has a 33mm-deep rim for improved aerodynamics. The 733 rim is also 22mm wide and tubeless compatible. The set weighs 1,440 grams.

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