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Armor All enters bike market with Cycle Force Group

Published September 4, 2014

AMES, Iowa (BRAIN) — Auto cleaner brand Armor All is introducing a line of bicycle cleaners and lubricants in a deal with Iowa-based importer Cycle Force Group.

The line of Armor All bike care products will be launched at Interbike next week. Cycle Force Group is licensing the use of the Armor All brand in an agreement brokered by IMG.

The line will include lubricants, cleaners and grease. The companies said Armor All bike care products will be distributed internationally starting 2015.

Cycle Force Group, run by industry veterans Nyle Nims and Sue Cunningham, is an importer of bicycles, parts and accessories and serves IBDs, sporting goods retailers, e-commerce customers, premium and incentive companies and OEM customers worldwide.

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