LAS VEGAS (BRAIN) — Detroit Bikes founder Zak Pashak launched the brand four years ago with one model in one color and one size. The black A-Type was the first bike welded with American steel in Pashak's 50,000-square-foot factory in Detroit.
Since then, Detroit Bikes has not only added several American-made models in more color and size options, it has also expanded its sales staff to include industry vets Scott Montgomery and Steve Cuomo, a move that Pashak said has been key for building the brand.
"They've helped so much, Steve tightening up the spec and helping with design, and Scott establishing a sales program," Pashak said. "We have about 100 dealers, so it's growing, but now we're in a place to really strengthen the company."
Known for its low price points ranging from $599 to $749 for complete bikes, Detroit Bikes is showing its highest-zoot build at Interbike. The Ambassador, named for the Ambassador International Bridge that links Detroit with Windsor, Ontario, is built on the A-Type chassis and spec'd with Paul Components' California-made crankset, a leather saddle from Selle
Anatomica that's also made in California and wheels built at Detroit Bikes' factory using Florida-made Velocity Atlas rims. It will retail for $1,999.
Detroit Bikes is also showing its newest model, the Cortello. The flat-bar road bike has a more aggressive geometry and is built with hydraulic disc brakes and a Shimano 8-speed drivetrain in two colors and three sizes. Pashak said the Cortello is a breakout bike for the company, targeting the hybrid or fitness rider. It will be available for $799 in January 2017.