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SVCC Hardly Your Average Bike Shop

Published January 28, 2008

CAMPBELL, CA (BRAIN)—If you call the Silicon Valley Cycling Center a "bike shop," founders Karl Etzel and Alex Wheeler might must just slap you silly.

"We don't really think of ourselves as a bike shop," Etzel said. "Although we do sell some of the finest bikes money can buy."

SVCC's new offerings are actually quite unique.

BikeConcierge is SVCC’s innovative bicycle charter service—born from the founders' frustration with being a business traveler and a cyclist. SVCC will deliver a high-end road or mountain bike, helmet, route guidance and nutritional products to your hotel anywhere in the greater Silicon Valley area—all you need to travel with are your cycling clothes and shoes.

SVCC will also offer camps, clinics, coaching and bike fitting, offering cyclists of all abilities the opportunity to improve their performance.

Most group functions are a maximum of six riders ensuring the highest level of attention possible to each participant. SVCC offers skills clinics for riders to improve specific areas of their riding. Individual coaching programs are available through our partnership with Wenzel Coaching to help riders achieve their goals. A Wobble-Naught bike fit specialist will dynamically optimize your position on the bike enabling maximum performance and comfort.

Click on link to check SVCC's Web site.

—Jason Norman

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