You are here

Selling Cycling Adds Sales Training Platforms

Published February 15, 2011

BOULDER, CO (BRAIN)—Selling Cycling, the industry standard in retail sales training since 1996, has been revitalized with all-new dealer-driven content and partnerships with the NBDA, 3point5, Sparc Retail and Shimano.

The new content revolves around ten topics determined by a survey of over 200 top retailers last August. Selling Cycling developed a new web-friendly style, with shorter, faster-paced two-minute video segments, including animation as well as live-action video. The style is designed to appeal to young retail staffers and fit shorter attention spans, said Ray Keener, creator of Selling Cycling.

Retailers can now access the online training content through the Selling Cycling site, as well as through other brand-specific training sites developed by 3point5 and Sparc Retail (Shimano, Giant, Felt and others).

"For over a decade, Selling Cycling has been synonymous with expert sales training in the bike industry," says Brian Bond, VP marketing at "We jumped at the opportunity to deliver this impactful content to the hundreds of independent bike dealers and their thousands of retail salespeople on"

Keener said he had been competing with the likes of 3point5 to provide brand-specific product content, but realized he didn’t have the resources to offer complete line information for big vendors. Instead he chose to focus on sales and customer service and license the content to other training sites. “Now we’re just doing what we’re uniquely qualified to do,” said Keener.

“It’s all about broad-based access and ease of use,” said Keener, adding that retail employees can access all of the training they need on one platform. “Whatever training a shop is doing, it’s easy to incorporate our Top Ten ‘how to work in a bike shop’ topics.”

For example, while a retail employee is on training on Pearl Izumi’s line, he or she can also view Selling Cycling content on how to sell soft goods provided by retail merchandising expert Mercedes Ross.

Retailers who subscribe to the Selling Cycling content will automatically be linked to the content through its partner websites. The content also comes on DVD for in-store and take-home training sessions.

NBDA member retailers pay $200 per store for an annual subscription to Selling Cycling, while the non-member price is $295. Click link above to access the Selling Cycling info and order form on

Topics associated with this article: Web/Internet

Join the Conversation