LAS VEGAS, NV (BRAIN)—Bicycle Sports Shop of Austin, Texas, was honored at Interbike last week with The North Face Never Stop Exploring Award, which recognizes specialty dealers for strengthening their communities by encouraging outdoor exploration.
The award was originally developed in 2010 to recognize specialty running dealers, but this year was expanded to honor retailers in specialty outdoor (at the Outdoor Retailer Summer Market), bike (at Interbike), running (at The Running Event) and winter sports (at the SIA Snow Show) who support outdoor recreation.
Bicycle Sports Shop has three Austin-area locations operated by owner Hill Abel. In a statement, The North Face singled out the retailer’s commitment to keeping cycling safe and accessible through trail maintenance and cyclist education.
“Bicycle Sports Shop is an incredible example of a specialty shop making a big impact on the community,” said Jeff Brusven, national sales manager for action sports at The North Face. “Through creative clinics and events they’re making it easy for the people of Austin to learn more about a sport we all love, and helping more people to get after it more often.”