MADISON, WI (BRAIN) — Yellow Jersey Bike Shop is moving out of the city and into Arlington, a small town just north of Madison. The doors will open in its new space on October 1.
Owner Andrew Muzi said that the primary impetus for the move was the opportunity to invest in real estate. “We had the chance to buy a really beautiful building, so we took it,” said Muzi. “I’m looking forward to not having to rent anymore.”
Yellow Jersey is one of the oldest retail shops on Madison’s State Street, where it has been doing business since 1974. Muzi opened several other locations around the city over the years after the original store opened on University Avenue in 1971, but closed the other shops in the mid-90s in order to focus on the State Street store.
Muzi said Yellow Jersey has had a warm reception so far from Arlington residents and business owners. “We’ve received glowing welcomes from the chamber of commerce, the city hall and local bike clubs,” he said. “We’ve been flooded with encouraging calls and emails and are really excited to be here.”
At 2,000 square-feet, the new store, located at 219 Main Street, is roughly the same size as the Madison store, which sells bicycles from Waterford, Gunner, Calfee, Raleigh, Redline and others. Muzi said he plans to place more emphasis on Yellow Jersey’s online sales once the move is complete.