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Endurance House building two stores in Orlando

Published July 23, 2014

MIDDLETON, Wis. (BRAIN) — Endurance House, a chain of franchised retail stores that serve triathletes, runners and other endurance athletes, is now constructing two new stores in Orlando, Florida. Endurance House has five locations that are open and five more in the works, including the two in Orlando.

The first Orlando store is tentatively scheduled for opening next January.

"We're very excited to continue our expansion into the Southeast," said Endurance House co-founder Jamie Osborn. "With the recent opening of our Alpharetta, Georgia, store in May 2014, we've seen a tremendous demand for Endurance House's unique brand of community-building, service and expertise from the large population of triathletes, runners and endurance enthusiasts in this part of the country.

"With an Endurance House store in Sarasota (Florida) in development by franchise partners who have plans for two more locations, as well as additional locations to be developed in the Atlanta market, Endurance House will be an essential part of every Southern endurance athlete's training plan!"

Endurance House was founded in Madison, Wisconsin, by Jamie and Tara Osborn, a husband and wife team, both accomplished triathletes. The company is seeking more franchise owners, with hopes to double the size of the chain in 2015. 

The various locations carry bikes from ASI's Fuji and Kestrel, BMC, Cervélo, Quintana Roo and Orbea, as well as bike apparel, parts & accessories. The locations also offer bike fitting services.

More information: endurancehouse.com.

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