You are here

Boulder Cycle Sport turns one location into an outlet store; moves Pro Peloton to new location

Published May 5, 2016
The new Pro Peloton showroom.

BOULDER, Colo. (BRAIN) — It's been a busy spring for the owners of Boulder Cycle Sport and Pro Peloton. They have re-branded one of their BCS locations as Boulder Cycle Sport Outlet, where it will offer discounted products. And it is moving Pro Peloton — a long-standing pro road shop that BCS bought in 2014 — to a new location.

Boulder Cycle Sport's original location in North Boulder, which opened in 2005, is unchanged. It also operates a service center about a block south of that location. But its location in South Boulder's Table Mesa Shopping Center, opened in 2010, is being turned into the outlet model, said Brandon Dwight, who owns the business with Taro Smith.

Dwight said a desire to consolidate the stores' discounted products in one location was one of the inspirations for the move.

"We had a sales rack in each location taking up valuable space, so we just decided we wanted to move all our sales of last year's products to the one location, and eventually we want to buy close-out products from our vendors and offer them at that location," Dwight said.

Operations manager Justin Hoese said, "Ultimately, we believe this pivotal new direction will energize our existing customers, draw new ones to our stores and enhance the bike shop experience."

The outlet will continue to offer full-price products and will perform service and bike fitting as usual. The outlet held a grand opening tent sale in late April.

At the other end of the pricing spectrum, Pro Peloton, a boutique road-oriented shop, is moving from its old location on 13th Street to a new location about a quarter mile away, at 2516 Broadway.

The new location, at about 4,500 square feet, is twice the size of the old. The space was remodeled with polished concrete floors, updated bathrooms, a new service center, and updated lighting while protecting the integrity of its barrel-trussed ceilings and other historic features. The new location has more display space and a larger repair service area and bike fitting area. It also has ample free parking, Dwight said.

"We have big ambitions for what Pro Peloton can offer the community and when this space became available we jumped at the opportunity," Dwight said.

Pro Peloton offers custom bikes from local frame builder Mosaic Bespoke Bicycles, as well as Seven Cycles and Argonaut. It also offers bikes from Pinarello, Pegoretti, BMC, Cervelo and Open.

The building is co-occupied by world-renown yoga teacher Amy Ippoliti and her yoga school. Pro Peloton will be able to offer yoga and movement classes catered for cyclists in the adjoining space.

There is also approximately 800 square feet that has been designated to become a coffee bar and cafe in the coming months.

Hoese said, "We are going to pour world-class coffee and be a destination for coffee lovers regardless of whether they ride a bike or not."

Join the Conversation