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New England stores adopt Papa Wheelies name

Published April 24, 2018
Papa Wheelies Natick.

BOSTON (BRAIN) — Dan Houston, who owns three stores with three different names in the Boston area, is bringing them all under the Papa Wheelies brand, first used on his store in Portsmouth, New Hampshire.

Houston's Back Bay Bicycles store in Boston will be rebranded as Papa Wheelies Back Bay. The city location dates to 1992.

Houston's newest shop, in Natick, Massachusetts, launched as Boston Bicycles last summer. It will soon be called Papa Wheelies Natick. The Natick store is located in a former Cannondale Sports location. Last year CSG ceased operations of their Cannondale Sports stores and Houston acquired the remaining inventory and fixtures, which he distributed among his three locations.

Papa Wheelies Natick sells Cannondale, Giant, Liv, and Salsa bikes, and has a full-service shop and Guru Dynamic Fit System studio.

The Portsmouth store also has added a Guru Fit studio, and carries Specialized, BMC, and Santa Cruz in addition to the brands at the Natick location.

The Back Bay location, which is on the corner of Commonwealth and Massachusetts Avenues, carries bikes from Cannondale, Specialized, Giant, Salsa, Dahon, Tribe, and other brands.

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