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JackRabbit acquires multisport e-commerce retailer Clever Training

Published May 16, 2018

DENVER (BRAIN) — JackRabbit, which operates 60 athletic specialty stores and several e-commerce sites, has acquired Clever Training, a multisport e-commerce retailer. JackRabbit's parent is the private investment firm CriticalPoint Capital. 

CleverTraining, based in Seminole, Florida, was founded in 2002 and has expanded from servicing triathletes to offering products for fitness enthusiasts across multiple sports and activities. It has a retail location near Clearwater, Florida, in addition to its e-commerce site, clevertraining.com.

"Clever Training is a perfect addition to our company to further our commitment to offering the most complete product offerings and experiences to the active lifestyle enthusiasts," said Bill Kirkendall, the CEO of Denver-based JackRabbit.

"I look forward to working together with the Clever Training management team who collectively have 40-plus years of e-commerce experience and a passion for active living. A united Clever Training and JackRabbit company will best serve existing and future consumers dedicated to fitness and overall well-being."

Clever Training will continue to operate under the current executive management team of Andrew McSwain, Bill Gustin, Jarod Harper and Matt Seymour from its Seminole, Florida, corporate headquarters.

"The Clever Training management team has thoroughly impressed us with their ability to reach and inspire their dedicated customer base. This acquisition is the latest milestone for the JackRabbit family that has included the rebranding of our store portfolio, acquisitions of two new flagship stores, the launch of Rogue Training and a rapid expansion of our e-commerce capabilities through this acquisition. We remain interested in further e-commerce and retail store acquisition opportunities," CPC partner Brad Holtmeier said.

Founded in 2012, CriticalPoint Capital is a private investment firm based in Manhattan Beach, California. It acquired JackRabbit from The Finish Line Inc. in March 2017. 

Topics associated with this article: Mergers & Acquisitions

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