Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

February 25, 2016
Specialized's sale goes live on Tuesday.

LONGMONT, Colo. (BRAIN) — Three of the largest U.S. bike brands are offering deep discounts on bikes next month, possibly a response to high supplier inventory levels coming out of the winter, although all three brands say their inventory levels are just fine.

Posted in Retail News
Giant and Trek say Specialized's high inventory is driving the discounts, but Specialized says it's business as usual.
January 29, 2016
This frame jig is among the equipment to be auctioned.

Editor's note, Jan. 29, 2016: The Guru auction is tentatively scheduled for Feb. 9. The auction will be conducted by Auctioneer Continental in Montreal.

Posted in North America
UPDATED with information on the tentative Feb. 9 auction.
November 4, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Marzocchi is unlikely to contribute much to Fox Factory’s bottom line for at least a year, Fox executives warned investors Wednesday, saying it will take some time and money to resurrect the Italy-based brand, which is currently dormant.

Posted in North America
Company plans to move the brand to Taiwan, will continue some legacy products as it adds new models.
September 17, 2015

LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.

Posted in North America
August 5, 2015

MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Bikes will be shipped to the brand's retailers — not direct to consumers — for assembly, and retailers will receive a service commission on each sale.

Posted in North America
July 31, 2015

LAFAYETTE, Colo. (BRAIN) — Blue Cycles is transitioning its operations to the West Coast and readying for an introduction of its 2016 line even as its CEO, Steven Harad, is no longer with the company.

Posted in North America
July 1, 2015

WASHINGTON (BRAIN) — Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position.

Posted in North America
July 1, 2015
Yakima launched its new line in an old steel factory.

PORTLAND, Ore. (BRAIN) — Yakima has completed a major overhaul of its roof rack products for the 2016 model year, and also revamped its dealer introduction strategy.

Posted in Product/Tech
June 30, 2015

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.

Posted in North America
June 17, 2015

SANTA CLARA, Calif. (BRAIN) — Intel Corp. has acquired Recon Instruments, the maker of the Recon Jet smart sport sunglass.

Posted in North America