Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 6, 2021

BOULDER, Colo. (BRAIN) — After nearly 15 years in Little Rock, Arkansas, Orbea is moving its U.S. offices and operations to Boulder this month. 

Posted in Industry News
May 4, 2021
Photo from the Fruita mountain bike festival by Mattias Fredricksson.

FRUITA, Colo. (BRAIN) — If you want to live where mountain bikers feel welcomed, check out the new houses going up on Singletrack Street, Yeti Street, or Pivot Street in this town on the western edge of Colorado.

Posted in Industry News
April 14, 2021
Burns Hall on the NWACC campus.

BENTONVILLE, Ark. (BRAIN) — The Walton Family Charitable Support Foundation has made a $1 million-plus grant to a community college here, allowing the school to launch an accredited two-semester Bicycle Assembly and Repair Technician program, with classes planned for the fall 2021 semester.

Posted in Industry News
April 13, 2021

BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.

Posted in Industry News
April 8, 2021

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced will hold an Inclusion Summit in Fayetteville, Arkansas. Specialized Bicycles, Canyon Bicycles, Allied Cycle Works, and Experience Fayetteville will take part.

Posted in Industry News
April 1, 2021
Max Davis (left) and Gil Lavi at a pop-up event last year.

NEW YORK (BRAIN) — Rubber N' Road, a retailer that held two series of weekend pop-up events in the city last year, will hold its first 2021 events this month.

Like last year's events, the pop-ups are being hosted on Sundays only at Volvo Cars Manhattan, which is the car brand's flagship US studio.

Posted in Retail News
March 13, 2021

BLOOMINGTON, Minn. (BRAIN) — The industry probably can't control when the current boom will end (although we'd all like to extend it). But it might be able to influence how it ends.

Posted in Opinion/Analysis
March 9, 2021
It may happen — AFTER the boom.
Photo by Daisy Chen on Unsplash.

TAICHUNG, Taiwan (BRAIN) — Three years ago, social media feeds filled with colorful, striking images of abandoned share bikes in China, piled into teetering mountains. They shocked the world, or at least inspired use of "shocked" emojis for a few hours.

Posted in International
March 7, 2021
The heart of Taichung.

TAICHUNG, Taiwan (BRAIN) — By now, most BRAIN readers have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands.

Posted in International
March 7, 2021
"You are either at the table or you are on the menu," Specialized's Bob Margevicius tells Taiwan industry.
Bob Margevicius

TAIPEI, Taiwan (BRAIN) — For the remainder of this decade, Taiwan's component makers will leave millions of dollars on the table  — and risk having other nations pick up the slack — unless its component manufacturers increase capacity as soon as possible, two global industry leaders say.

Posted in International

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