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Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

November 4, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Marzocchi is unlikely to contribute much to Fox Factory’s bottom line for at least a year, Fox executives warned investors Wednesday, saying it will take some time and money to resurrect the Italy-based brand, which is currently dormant.

Posted in North America
Company plans to move the brand to Taiwan, will continue some legacy products as it adds new models.
August 5, 2015
MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Bikes will be shipped to the brand's retailers — not direct to consumers — for assembly, and retailers will receive a service commission on each sale.
Posted in North America
July 31, 2015

LAFAYETTE, Colo. (BRAIN) — Blue Cycles is transitioning its operations to the West Coast and readying for an introduction of its 2016 line even as its CEO, Steven Harad, is no longer with the company.

Posted in North America
July 1, 2015

WASHINGTON (BRAIN) — Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position.

Posted in North America
July 1, 2015
Yakima launched its new line in an old steel factory.

PORTLAND, Ore. (BRAIN) — Yakima has completed a major overhaul of its roof rack products for the 2016 model year, and also revamped its dealer introduction strategy.

Posted in Product/Tech
June 30, 2015

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.

Posted in North America
June 17, 2015

SANTA CLARA, Calif. (BRAIN) — Intel Corp. has acquired Recon Instruments, the maker of the Recon Jet smart sport sunglass.

Posted in North America
May 4, 2015
This IF Gravel Royale is one of the missing review bikes.

SAN CLEMENTE, Calif. (BRAIN) — Bicycling magazine editors and two high-end road bike suppliers are warning the industry to watch out for someone posing as a magazine editor and requesting test bikes.

Posted in North America
April 29, 2015

DUEVILLE, Italy (BRAIN) — Italy's Basso Bikes is changing up its distribution plan for the U.S. market. Instead of using a distributor, the manufacturer will ship straight to dealers from Italy, taking orders through its business-to-business website.

Posted in North America
Stores will have access to paint and component options via the Italian manufacturer's new B2B site.
April 3, 2015

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

Posted in Industry News
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.