Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

October 26, 2016
What U.S. shoppers see when they search for SRAM on

COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing.

Posted in International
October 20, 2016

TAICHUNG, Taiwan (BRAIN) — Just a week after Eurobike announced plans to move its show from late August to early July in 2018 the organizers of Taipei's Cycle Show announced an even larger calendar shift: from its current dates in March to late October.

Posted in International
October 11, 2016

MERCER ISLAND, Wash. (BRAIN) — Dan Sotelo, one of the most prolific innovators during the 1990s mountain bike boom, is returning to the wholesale side of the industry with a new wheel balancing system he is presenting to wheel, tire and bike makers around the world.

Posted in Product/Tech
October 5, 2016

OGDEN, Utah (BRAIN) — Volagi Cycles co-founder Robert Choi remains hospitalized here following a collision with a car a week ago. Choi faces a long recovery as supporters rally to help him, his family and the company that has been his passion for at least the last six years.

Posted in North America
September 28, 2016

LAS VEGAS (BRAIN) — As Interbike closed on Friday, show organizers reported that the show's visitor count dropped by 10 to 12 percent over last year, while exhibition space was down by 8 percent, according to preliminary figures.

Posted in North America
September 26, 2016
A screenshot from the forthcoming iOS app.

WESTERLY, R.I. (BRAIN) — In classic startup fashion, Velotooler lends itself nicely to an elevator pitch (or more accurately, an Interbike booth pitch): It's Uber for bike mechanics.

Posted in Retail News
September 22, 2016
Win Allen swaps out a chain during the semi-qualifier Thursday.

LAS VEGAS (BRAIN) — It's been a solid quarter century since Win Allen raced bikes seriously, but the competitive juices got flowing this week as he competed in Interbike's first Mechanics Challenge, presented by Park Tool.

Posted in North America
September 21, 2016

LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.

Posted in Product/Tech
September 21, 2016
Attendees honor retailer Chris Kegel with a toast.

LAS VEGAS (BRAIN) — Interbike's traditional opening Industry Breakfast took an emotional turn Wednesday as hundreds of attendees stood to honor retailer Chris Kegel, who was recently diagnosed with liver cancer.

Posted in Retail News
September 20, 2016

LAS VEGAS (BRAIN) — REI is replacing its long-standing house brand for bicycles, Novara, with a new brand called Co-op Cycles. The member owned co-op announced the change and showed a handful of new Co-op bikes at a media preview event Tuesday evening, prior to the opening of Interbike on Wednesday.

Posted in Retail News