Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

September 28, 2016

LAS VEGAS (BRAIN) — As Interbike closed on Friday, show organizers reported that the show's visitor count dropped by 10 to 12 percent over last year, while exhibition space was down by 8 percent, according to preliminary figures.

Posted in North America
September 26, 2016
A screenshot from the forthcoming iOS app.

WESTERLY, R.I. (BRAIN) — In classic startup fashion, Velotooler lends itself nicely to an elevator pitch (or more accurately, an Interbike booth pitch): It's Uber for bike mechanics.

Posted in Retail News
September 22, 2016
Win Allen swaps out a chain during the semi-qualifier Thursday.

LAS VEGAS (BRAIN) — It's been a solid quarter century since Win Allen raced bikes seriously, but the competitive juices got flowing this week as he competed in Interbike's first Mechanics Challenge, presented by Park Tool.

Posted in North America
September 21, 2016

LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.

Posted in Product/Tech
September 21, 2016
Attendees honor retailer Chris Kegel with a toast.

LAS VEGAS (BRAIN) — Interbike's traditional opening Industry Breakfast took an emotional turn Wednesday as hundreds of attendees stood to honor retailer Chris Kegel, who was recently diagnosed with liver cancer.

Posted in Retail News
September 20, 2016

LAS VEGAS (BRAIN) — REI is replacing its long-standing house brand for bicycles, Novara, with a new brand called Co-op Cycles. The member owned co-op announced the change and showed a handful of new Co-op bikes at a media preview event Tuesday evening, prior to the opening of Interbike on Wednesday.

Posted in Retail News
September 20, 2016
VeloNews' Kristen Legan tackles a climb on the Beehive Ride. Photo: Meg McMahon

LAS VEGAS (BRAIN) — Clement Cycling, Eddy Merckx and other brands joined forces to host cycling journalists on a three-day, 200-mile gravel ride ahead of this year's show.

Posted in North America
September 14, 2016
The BWYR logo.

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association is hoping to encourage web shoppers to visit their local bike shops with a new program called "Buy Where You Ride."

Posted in Retail News
September 14, 2016

AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.

Posted in Product/Tech
September 9, 2016

COLORADO SPRINGS, Colo.—The National Bicycle Dealers Association has agreed to buy the Barnett Bicycle Institute — the 30-year-old professional mechanics school — from its founder, John Barnett.

Posted in Retail News

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