Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Wayne Stetina leaves Shimano after 37 years, joins SRAM

January 9, 2022

IRVINE, Calif. (BRAIN) — Wayne Stetina is leaving Shimano American, where he has held leadership and product positions for 37 years, to join arch rival SRAM, according to several BRAIN sources and an interview published Friday on RoadBikeAction.com.

Posted in Industry News

Trek buys Baltimore's Race Pace Bicycles

January 6, 2022

BALTIMORE (BRAIN) — Trek Bicycles has purchased Maryland's Race Pace Bicycles, which has seven locations in the Baltimore area.

Owner Alex Obriecht announced the sale this week to employees, and later to consumers on social media.

Posted in Retail News

Colorado cycling community rallies to support fire victims

January 4, 2022
UPDATED with more campaigns.

LOUISVILLE, Colo. (BRAIN) — While last week's Marshall Fire apparently spared the businesses of area suppliers and retailers, many industry members were directly affected. Area retailers, suppliers and others are working to help those who lost homes and belongings get back on their feet — and riding.

Posted in Industry News

The new owner of Wiggle and Chain Reaction goes public, plans US 'acceleration'

December 15, 2021
Welcome a new $1 billion-plus player to the bike industry.

NEW YORK (BRAIN) — After a merger with Signa Sports United — which calls itself "the hidden champion of sports e-commerce" — well-known bike e-commerce sites Wiggle and Chain Reaction are part of a publicly-traded retail group with about $1.8 billion in annual sales, much of it in the bike segment.

Posted in International

Pierer, a growing e-bike powerhouse, buys Felt Bicycles

November 23, 2021

WELS, Austria (BRAIN) — Rossignol Groupe has sold Felt Bicycles to the Pierer Mobility, best known as the parent company of the KTM motorcycle brand, Pierer announced Tuesday.

Posted in Industry News

Colorado AG indicts 8 in bike shop burglary ring

November 17, 2021
Photo from a 2020 break-in at Sports Garage in Boulder.

DENVER (BRAIN) — Colorado's Attorney General is charging eight men in connection to 29 bike shop burglaries, as well as 22 auto thefts and other crimes.

Posted in Retail News

Is Rad Power the $329-million gorilla of the e-bike world?

October 28, 2021
We may never know how much GM spent developing its e-bike.

On Thursday Rad Power announced that with its latest $154 million financing round, it has brought in a total of $329 million in investments since its inception. The company claims that makes it the best-funded e-bike brand, at least in the direct-to-consumer market. While strictly speaking that's likely true, there are some other giant players in the e-bike space, with the power to further disrupt the market for regular and electric bikes, if they choose.

Posted in Opinion/Analysis

UPDATED: Suspect in custody after employee found dead at Jamis headquarters

October 27, 2021

NORTHVALE, N.J. (BRAIN) — Prosecutors say a suspect is in custody and a homicide investigation is underway after a body was found at the Jamis/G. Joannou Cycle headquarters here.

Posted in Industry News

Driver pleads guilty and is sentenced in Bernstein hit-and-run

October 24, 2021
The driver tells the court he takes responsibility. Bernstein says punishment doesn't fit the crime.
Grattan is led away after his sentencing. Matthew Jonas/Pool/Boulder Daily Camera

BOULDER, Colo. (BRAIN) — The driver who struck industry communications professional Andrew Bernstein in 2019 pleaded guilty to reduced charges on Friday and was sentenced to two years in prison. 

Posted in Industry News

NBDA sees growth with associate memberships

October 7, 2021
Dealer association sees growth in associate membership

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is finding membership growth coming from around the industry as more brands, distributors and other industry members have been joining the association as associate members.

Posted in Retail News

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