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Outdoor product sales soften in June

Published July 25, 2012

BOULDER, CO (BRAIN) Wednesday July 25 2012 4:57 PM MT—Retail sales of outdoor products lost some momentum in June, according to a report by the Outdoor Industry Association.

However, sales rebounded in early July, the OIA said. The association also noted that specialty outdoor retailers took back some market share from larger retailers in June.

According to the OIA VantagePoint report, retail sales of outdoor products grew 3.2 percent to $1.04 billion in the fiscal month of June, which the OIA termed a "a small disappointment after the high-single-digit increase seen in May."

In the first seven days of July, sales were up significantly.

“The month of June came in like a lion and went out like a lamb,” said James Hartford, CEO and chief market analyst for The SportsOneSource Group, which manages the OIA VantagePoint platform. “June started where May left off, with solid increases for the first three weeks then a decline the last week of the month.”

Hartford said the footwear, apparel and hardgoods categories each showed gains for the month.

OIA members can access the June 2012 OIA VantagePoint monthly trend report at outdoorindustry.org/vantagepoint.

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