ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."
The panel will help researchers understand upper-end roadies.
The research panel will be conducted through electronic surveys linked through Red Kite Prayer's site. The plan is to conduct monthly surveys; following each survey, Red Kite Prayer will publish a post about the result, co-authored with Gluskin Townley Group.
"We searched for months for just the right partner that can connect us to dedicated bicycle riders at the upper end of the North American bicycle market, and we are confident we have found that partner and connection we need to the core group of adult enthusiast bicyclists," said Elliot Gluskin of The Gluskin Townley Group..
"I'm really honored to work with Gluskin Townley Group," said Red Kite Prayer publisher Patrick Brady. "I've long admired Jay and Elliot's work. When Jay called, I felt a bit like a parish priest getting a call from the pope. Me? Really? It's a terrific confirmation of the readership we've built and I look forward to working with them."