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BPSA: Dollar sales to retailers up in June

Published July 21, 2017
First-half numbers still below same period in 2016.

BOULDER, Colo. (BRAIN) — Suppliers' dollar sales to dealers for the month of June were up 2.6 percent, totaling $103 million, compared to $100 million for the same month in 2016, according to the latest data from the Bicycle Product Suppliers Association. That dollar growth comes despite fewer bike shipments for the month – 237,410 this year, down from 245,338 for June. This suggests a higher average wholesale.

Overall, dollar sales and units shipped were down for the first half of the year, however. From January through June, supplier business was down 5 percent to $522 million, from $551 million for the same six-month period in 2016. Shipments of bikes were off 8 percent through June, with some 1.15 million bikes sold, compared to 1.25 million last year.

The biggest month-on-month gains were seen in BMX, up 75 percent in dollars, 58 percent in units; mountain, up 6 percent in dollars, 7 percent in units; and e-bikes, up 130 percent in dollars, 141 percent in units for June 2017 compared to the same month last year.

Through the first six months of the year, e-bikes were up a whopping 90 percent in dollars and 94 percent in units shipped. The category has nearly doubled its dollar growth from $16.7 million in the first half of 2016 to $31.8 million through the first six months of 2017. Units shipped have nearly doubled as well, from 8,213 to 15,930 through the first half of the year.

Aside from e-bikes, BMX is another growing category for suppliers. Brands saw dollars sold up 32 percent in the first half of the year, while units shipped were also up 20 percent.

Mountain bikes were down 5 percent in dollars through the first half and 6 percent in units. Road continued its decline, down 12 percent in dollars and units through June compared to last year.

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