Tradeshows and conferences
SHANGHAI, China (BRAIN)—Many international brands are attending the China Cycle Show to access distribution opportunities and increase brand awareness in this promising consumer market.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike opened buyer registration a month early this year and retailers are responding. Registration for the 30th edition of the industry's leading trade show is currently at more than 2,300 qualified buyers, a 160 percent increase over last year during the same time span.
SAN JUAN CAPISTRANO, CA (BRAIN)—Qualified buyers can register online to participate in the industry's premier tradeshow and demo event, the Interbike International Bicycle Expo 2011, September 14-16, preceded by OutDoor Demo on September 12 and 13.
MUNICH, Germany (BRAIN)—This year Munich's Bike Expo will open with its first Demo Day for retailers and media members.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.
NANJING, China (BRAIN)—The inaugural Asia Bike tradeshow has already attracted big industry names such as Look, Mavic, Shimano, Pearl Izumi and Specialized to exhibit at the late July show at the Nanjing International Expo Center.
TAIPEI, Taiwan (BRAIN)—A clear shift is developing in the attendance and focus of the Taipei Cycle Show as Asia’s fast-emerging economies, bolstered by a more affluent middle class, rediscovers cycling as a recreational activity.
TAICHUNG, Taiwan (BRAIN)—From early on, SRAM’s business philosophy has been to be positioned close to its customer. That approach has paid particularly good dividends in Taiwan, where the component manufacturer runs two just-in-time factories enabling it to stick to 30-day lead times for its products.
TAIPEI, Taiwan (BRAIN)—What should have been a moment of celebration for Taiwanese suppliers was tempered by unfolding events in Japan as Tony Lo, chairman of the Taiwan Bicycle Exporters Association, announced record growth for the island nation’s industry.
SAN JUAN CAPISTRANO, CA (BRAIN)—Continuing to serve more than 3,700 international visitors, Interbike renewed its ongoing international partnership with Uwe Weissflog, head of inMotion mar.com.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has formed an exhibitor advisory panel made up of 11 executives representing a broad range of manufacturers, suppliers and distributors operating within the international bicycle community.
KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has added a new consumer day to the ExpoCycle 2011 trade show.
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.
SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike will be launching a new public exhibition called VELOBerlin on March 26 and March 27.
VELOBerlin is a co-production of Eurobike and Berlin’s cycling center of excellence, Velokonzept.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has expanded its partnership with the Bicycle Products Suppliers Association (BPSA) in which it will work closely with them in determining future show strategies and to help the trade organization grow its membership.
SAN JUAN CAPISTRANO, CA—Nielsen Sports Group has pulled the plug on its semiannual Action Sports Retailer (ASR) trade show after a 29-year run.
KESWICK, Ontario (BRAIN)—ExpoCycle 2011 will take place September 11-13, and will move to the Palais de Congres in Montreal, Quebec. The Grand Prix Cycliste de Montreal race will take place at the same time.
BY NICOLE FORMOSA
SAN JUAN CAPISTRANO, CA—If there’s one lesson Interbike show director Andy Tompkins will take away from the bedlam caused by an attempt to move the dates and venue of the 2011 show, it’s that any change to the annual trade show needs to be broadly embraced.