Advocacy/Non-profits
BOULDER, Colo. (BRAIN) — Pro ‘cross racer Tim Johnson will once again lead the Ride on Chicago, a five-day fundraising ride benefiting PeopleForBikes. He will be joined by 25 riders, including journalists, athletes and business executives, and pedal from Minneapolis to Chicago from June 2-6.

JACKSON HOLE, Wyo. (BRAIN) — Some 250 advocates, land managers, U.S. forest service representatives and industry suppliers and retailers attended the fourth annual Global Fat Bike Summit here at the Snow King Resort this past weekend.

SALT LAKE CITY (BRAIN) — The Outdoor Industry Women's Coalition (OIWC) received a $1.5 million grant Friday from REI to help boost the role of women in the outdoor and bicycle industry.
BOULDER, Colo. (BRAIN) — BikeRadar has donated more than $10,000 to World Bicycle Relief with editorial test products auctioned through The Pro's Closet, a Boulder-based eBay reseller.
WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists has launched a survey of retail stores to find out how shops are attracting and retaining female customers.
BOULDER, Colo. (BRAIN) — Launched in 2010 as a campaign by Bikes Belong, PeopleForBikes said it reached its goal of one million pledging members and supporters Thursday.
MINNEAPOLIS (BRAIN) — The directors of bike share programs nationwide have come together to form a new group called the North American Bike Share Association.
BOULDER, Colo. (BRAIN) — PeopleForBikes and the Bicycle Product Suppliers Association are joining forces to monitor state and local bike-related legislation and tackle federal industry issues.
RIVERSIDE, Calif. (BRAIN) — Jenson USA employees will support World Bicycle Relief's Buffalo Bike program by buying one Buffalo Bike for the organization for each new bike Jenson sells on Cyber Monday, Dec. 1. The pledge will match the first 50 bikes sold that day.

SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.

WASHINGTON (BRAIN) — When Katie Lupo went shopping for a bike after relocating to D.C. from Madison, Wisconsin, for an internship, she was shocked to discover there were no used bike shops in the city. After finishing graduate school, Lupo decided to move to D.C. permanently and open her own. Lupo started Gearin’ Up Bicycles in late 2012 as a nonprofit community used bike shop, modeling it after a similar program in Madison called Dream Bikes.

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s Tour de Fat raised $625,716 for local nonprofits this year, which is up more than $84,000 from last year. The free event donates all proceeds from beer and merchandise sales and donations from parade participants to bike nonprofits.