Advocacy/Non-profits
RIVERSIDE, Calif. (BRAIN) — Jenson USA employees will support World Bicycle Relief's Buffalo Bike program by buying one Buffalo Bike for the organization for each new bike Jenson sells on Cyber Monday, Dec. 1. The pledge will match the first 50 bikes sold that day.
SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.
WASHINGTON (BRAIN) — When Katie Lupo went shopping for a bike after relocating to D.C. from Madison, Wisconsin, for an internship, she was shocked to discover there were no used bike shops in the city. After finishing graduate school, Lupo decided to move to D.C. permanently and open her own. Lupo started Gearin’ Up Bicycles in late 2012 as a nonprofit community used bike shop, modeling it after a similar program in Madison called Dream Bikes.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s Tour de Fat raised $625,716 for local nonprofits this year, which is up more than $84,000 from last year. The free event donates all proceeds from beer and merchandise sales and donations from parade participants to bike nonprofits.
SEATTLE (BRAIN) — Pronto Cycle Share, offering 500 bikes across 50 stations in Seattle, went live Oct. 13, providing residents and visitors a fleet of bikes to get around the Puget Sound.
BOULDER, Colo. (BRAIN) — Representatives from Advanced Sports International, Accell Group, Specialized, Continental Tires, the Outdoor Alliance and Bosch met with members of Congress and other Washington, D.C., power brokers during PeopleForBikes' fourth Executive Fly-In last week.
BERKELEY, Calif. (BRAIN) — GU Energy Labs and Strava are teaming up to raise at least $50,000 for the Challenged Athletes Foundation (CAF).
NEW YORK, N.Y. (BRAIN) — The annual Young Survival Coalition Tour de Pink ride on the East Coast raised more than $550,000 for the global organization over the weekend. More than 200 cyclists took part in the three-day, 245-mile charity ride that raised funds and awareness for young women affected by breast cancer.
BOULDER, Colo. (BRAIN) — PeopleForBikes’ Green Lane Project will offer representatives of all U.S. cities the opportunity next summer to tour the renowned cycling infrastructure of urban centers in Northern Europe and participate in intensive five-day workshops on how they can transform their streets back home.
MADISON, Wis. (BRAIN) — The annual fundraiser for the Wisconsin Bike Fed put on by Saris every year will move from the Saris factory to the Madison Children’s Museum this year.
EMMAUS, Pa. — Bicycling Magazine published its biennial ranking of the 50 most cycling-friendly cities in the United States in its October issue, which hit newsstands Sept. 2. And New York City was named the Best Bike City by the magazine’s editors.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Michael Kelley, one of the original founders of the International Mountain Bicycling Association (IMBA) and now age 71, said the electric mountain bike he has been riding has renewed his interest in mountain biking.
STEAMBOAT SPRINGS, Colo. (BRAIN) — IMBA’S biennial World Summit kicks off Thursday in this Colorado Rocky Mountain resort with panels ranging from risk management to how best to manage volunteers.
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