Advocacy/Non-profits

Posted April 25, 2014

BOULDER, Colo. (BRAIN) — CycleFemme is working with bike share programs in New York City, the San Francisco Bay Area and Boulder, Colo., to provide bikes for participants in Gloabl Women's Cycling Day, May 11.

Posted April 24, 2014

DENVER (BRAIN) — Rudy Project is sponsoring FBI agent Edward Ignacio, who plans to compete in this year's Ironman World Championships — in full tactical gear, including a bullet-proof vest — to bring attention to a proposed law enforcement memorial in Hawaii.

Posted April 22, 2014

NEWBURY PARK, Calif. (BRAIN) — Rena Kyles of Green Bay, Wis., is the latest winner of Liv/giant's Avail Inspire Design Contest, held with the Young Survival Coalition.

YSC is a global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. 

Posted April 18, 2014
New Mexico distributor invites other suppliers and retailers to enact similar programs.

SANTA FE, N.M. (BRAIN) — By asking retailers if they would like to "round-up" their payment to the next whole dollar, distributor BTI has raised $2,400 for the PeopleForBikes Foundation in the last year.

Posted April 17, 2014

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick's Sporting Goods program.

Posted April 16, 2014

WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.

Posted April 15, 2014

FAIRFAX, Calif. (BRAIN) — The Marin Museum of Bicycling will build a Legacy Wall, with bricks marking the support of museum donors.

Posted April 9, 2014
Shannon Galpin with team members last year.

NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan. 

Posted April 7, 2014

SAN RAFAEL, Calif. (BRAIN) — Raleigh Bicycles is sponsoring the Trips for Kids North American program, and will donate 50 Talus 2.0 and Eva 2.0 mountain bikes to the program.

Posted March 31, 2014
Mike Van Abel speaks at the meeting.

MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.

Posted March 20, 2014

TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA.

Posted March 11, 2014
James and the Mosaic

BOULDER, Colo. (BRAIN) — Custom framebuilder Mosaic Cycles will be auctioning a hardtail mountain bike to benefit The National Inclusion Project, a program that aims to reduce the barriers between children with disabilities and the world around them.

Posted March 10, 2014

BOULDER, Colo. (BRAIN) – The PeopleForBikes Green Lane Project will conduct two-year programs to build protected bike lanes in six new U.S. cities: Atlanta, Boston, Denver, Indianapolis, Pittsburgh and Seattle.

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