Advocacy/Non-profits

Posted February 24, 2014

BOULDER, Colo. (BRAIN) — Polar Bottle is holding a happy hour at its headquarters Friday evening, with proceeds to benefit PeopleForBikes.

Posted February 17, 2014

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids' 16th annual "Meet the Mountain Bike Pioneers Bash," held last weekend, raised $1,400 for Trips for Kids and the NorCal High School Cycling League.

Posted February 10, 2014

MADRID (BRAIN) — IMBA Europe will hold its two-day summit here starting March 28. The event will include discussion of long-distance European mountain bike routes, mountain bike guide programs, sustainable trail building, advocacy and mountain bike tourism.

Posted February 5, 2014

TUCSON, Ariz. (BRAIN) — Continuing its support of Exceeding Expectations, which encourages at-risk youth in San Bernardino, Calif., to pursue a positive path in life through the sport of triathlon, TriSports.com has donated more than $6,000 in gear in almost-new condition.

Posted January 28, 2014

DENVER (BRAIN) — Clothing brand Primal donated more than $1 million to the cycling community in 2013, including more than $300,000 in cash and more than $800,000 in product donations.

Posted January 24, 2014

LOS ANGELES (BRAIN) — The Open Streets Project, a collaboration between the Alliance for Biking & Walking and the The Street Plans Collaborative, will hold a summit in Los Angeles in early April to foster new open streets initiatives and expand existing ones.

Posted January 16, 2014

BOULDER, Colo. (BRAIN) — Sally Jewell, the U.S. Secretary of the Interior and former CEO of REI, has won the Pioneering Women Award bestowed by The Outdoor Industries Women's Coalition, the group announced Thursday.

Posted January 16, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling is raffling off a custom titanium Caletti road bike this month, with proceeds to benefit charity.

Posted January 15, 2014
Primal provides series leaders' jerseys to NICA leagues.

BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.

Posted January 8, 2014

DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).

Posted January 3, 2014

COSTA MESA, CA (BRAIN) — Seldom, if ever, has a good word been written about Amazon.com in the National Bicycle Dealers Association’s newsletter — in print or online. Nor has the NBDA’s retail forum had much good to say about the Seattle online retailer.

Posted December 31, 2013
The entry includes Primal Wear IMBA jerseys for each team member.

BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.

Posted December 30, 2013

MONTEREY, CA (BRAIN) – Early-bird registration for this spring’s Bicycle Leadership Conference, saving participants $150, closes Tuesday. Regular registration is $940 for members of the Bicycle Product Suppliers Association and $1,040 for non-BPSA members.

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