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Tredz Bikes Appoints Stuart Read as Head of Commercial

Published October 18, 2018

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Swansea, Wales: Tredz Bikes, the UK market leader in performance cycling, has today announced the appointment Stuart Read as Head of Commercial.

Read is an experienced hand in the bike industry, having developed an impressive career in various roles at Evans Cycles. Joining Tredz Bikes in November 2018, Stuart Read will be leading the buying team which works with some of the most prestigious brands in cycling including Specialized, Giant, Cube and Orbea.

Tredz Bikes was acquired by the Halfords Group in 2016, announcing its ambition to develop and grow the retailer to better serve the performance cycling market.

Alexander Bartholomew, Managing Director of Tredz Bikes said, 'Stuart is a fantastic addition to the Tredz Bikes leadership team. He knows the bikes, the brands and has a deep affinity with our own values of customer obsession, expertise and quality. I am delighted to welcome him on board at this exciting time for the business'

Stuart Read said, 'It's really exciting to be joining Tredz Bikes, a business with a lot of ambition, drive and passion for the industry. I hope to continue and evolve the great work being done, adding my own enthusiasm and the experience I've gained from the last 15 years working with Evans Cycles. I am looking forward to the challenge, the opportunity to work with new brands and the expertise that I can learn from, not to mention the incredible riding the new location has to offer!'

For more information about Tredz Bikes, please visit

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