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Alchemy Streamlines Custom Process, Reduces Lead Times

Published January 2, 2019

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Denver, Colorado —Alchemy Bicycles announces today that the company has streamlined its custom road-frame production and paint-order process and reduced its custom lead times by 30 days on average.

 “While our business has been growing on the stock road models,” says company founder Ryan Cannizzaro, “A considerable part of our sales are still custom. The problem for dealers and customers alike was the difficultly understanding all of the options and associated prices. With our new process, it’s much easier for a dealer to solidify orders and close sales.”

 The new ordering process has also improved internal efficiencies and as a result decreased lead times.

 “With the new process, there is much less going back and forth on designs,“ continues Cannizarro. “This has resulted in fewer changes late in the game, which has helped us optimize our scheduling. This is helping decrease our lead times on custom models in general. At this point, we are consistently delivering custom models in under 60 days.”

 Founded in 2008, Denver-based Alchemy not only produces all of its carbon, titanium and stainless steel road bikes in Denver, Colorado, but paints the frames at the company’s own Ethic Paint Studio, which is housed in the same location. Besides custom paint, the company also offers a suite of custom geometry options with all materials, including carbon. 


Founded in 2008, Denver-based Alchemy Bicycles builds the finest road, cross and mountain bikes available. Blending old-world craftsmanship, attention to detail and leading-edge technology, each Alchemy frame is crafted by hand from carbon, stainless steel or titanium. For more information on Alchemy, please visit

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