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VeloNews Brings Brand Back to Its Roots with Magazine Redesign and New Logo

Published January 4, 2019

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America’s #1 Bike Racing Magazine Unveils a Timeless and Authoritative New Look and Feel

Boulder, Colorado, USA — January 4, 2019 — VeloNews, the authoritative voice of cycling, will reveal a dynamic new look and logo for the magazine with its January/February issue, on newsstands January 8. The redesign evokes the 47-year legacy of VeloNews magazine while affirming its American leadership position in the sport for the years to come.

 Under the leadership of Editor-in-Chief Fred Dreier, the VeloNews team set out to create a new design and logo that reflects the brand’s position in cycling. “VeloNews was, is, and will continue to be a trusted authority in cycling journalism and in-depth storytelling,” says Dreier. He shares that the redesign is a “clean and clear mark that blends legacy touches from our storied past with a bold and timeless look that, like VeloNews, will live on for decades.”

 VeloNews magazine readers will enjoy the dynamic magazine redesign. The new look conveys a clean and simple feel that allow readers to easily navigate the content and sink their teeth into the in-depth storytelling and striking photography. More one and two-page stories fill the front of the magazine with more variety of stories and topics. VeloNews will dive into its vault of vintage photographs to bring historical elements back, a feature our readers asked for in our 2018 audience study. The team will compare today’s races to their humble roots, revealing the origin stories of today’s iconic cycling events. This new front-of-the-book format also gives room for quick-hit content about the latest cycling tech, training, and gear. Exciting new sections include Ask Coach Connor, where cycling coach and former elite amateur Trevor Connor shares his expertise on training questions; Cool/Want/Need, reviews on new gear and tech; and Talking Points, where VeloNews editors debate a hot topic in the sport. The feature well will go deeper with more photos, infographics, and illustrations readers can dig into. Along with these structural changes, VeloNews magazine moves to a tighter trim and premium cover and paper stock.

 The VeloNews logo is cut from a classic design feel. “The new logo exemplifies the VeloNews brand beautifully. It is timeless, authoritative, but still fresh,” says Heidi Carcella, Art Director. “With this new look, we return to our roots in American bike racing while affirming our authority as the trusted experts on bike racing.”

VeloNews magazine reaches a loyal reader that’s been with us for over nine years,” says Mark Gouge, Publisher. “We’re evolving to continue bringing cycling to life while catering to that dedicated audience that greatly appreciates the history of the sport.”

 The January/February issue has already been mailed to subscribers. Single copies will be available on U.S. newsstands and online on the VeloNews iTunes app, ZINIO, Amazon Kindle, Readr app, and Google Play on January 8th.

About VeloNews

Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource;  Competitor Running, America’s leading website for performance-minded runners; Women’s Running, the world’s #1 resource for women runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at


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