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Cane Creek Names Sarah Montplaisir as Director of Engineering

Published January 18, 2019

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Asheville, NC- Cane Creek Cycling Components is excited to announce that Sarah Montplaisir has joined the company as director of engineering. She started in the position on January 7. 

Montplaisir comes to Cane Creek with over 17 years of design and manufacturing experience creating new products in a multitude of different industries. Most recently she led an advanced manufacturing team at Apple focused on developing new manufacturing solutions to enable cutting edge enclosure designs.

“It is great to have Sarah join Cane Creek,” said Brent Graves, president and CEO of the company. “She is a real gearhead that is just as stoked to rebuild a carburetor as ride a dirt bike, and she brings amazing experience and knowledge. I am certain that she will enable our engineering team to do an even better job developing killer parts.”

In her free time Montplaisir is an avid mountain biker who also enjoys riding dirt bikes when she's too tired to pedal and co-drives for a privateer performance rally racing team.

"I've always been fascinated by tinkering with bike components – particularly suspension - going back to my senior design project in college,” said Montplaisir. “I couldn't be more excited to be part of the team here at Cane Creek and work with the best in the business at making awesome bike components!"

In addition to Montplaisir, Cane Creek has hired Elizabeth Walker – formerly of  Giant’s Liv Cycling brand - as marketing coordinator. Through internal appointment, the company has also named Alex Dawson as technical sales engineer; Nick Gilbert as production planning manager; Rob Bee as purchasing coordinator; Colin Reis as internet sales manager and Drew Stevenson as retail services coordinator. Jim Morrison will assume a more active role in product design and development as principal design engineer.

These hires come on the heels of two years of major growth for the company in which they have launched nearly twenty new products – including the critically acclaimed HELM suspension fork and the award-winning eeWings titanium crank.

About Cane Creek Cycling Components

Cane Creek Cycling Components is a manufacturer of premium cycling products headquartered in Fletcher, NC. The company was founded in 1974 as the North American headquarters of Japanese brake manufacturer Dia-Compe. In the early 1990’s the company was renamed Cane Creek Cycling Components and was subsequently purchased by its employees. Over the years, Cane Creek has introduced several groundbreaking products – including the original AheadSet threadless headset, the revolutionary Double Barrel Shock and , more recently, the critically acclaimed HELM suspension fork and award-winning eeWings titanium crank.

The company remains employee owned by cyclists passionate about developing and manufacturing innovative products – many of which are hand assembled in their facility in the mountains of North Carolina.

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