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Sea Otter Classic Adds New Media Technology To Dramatically Increase The Output Of Exhibitor Marketing Dollars

Published March 8, 2019

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Monterey, CA — Sea Otter Classic is pleased to announce the addition of a bold new set of video and 3D technologies to allow those who cannot be at the world's largest cycling event to experience it virtually, online. The video technology and digital content distribution is made possible through new partnership between the Sea Otter Classic and Colorado-based company digiZūk.

DigiZūk's involvement allows fans, industry members and journalists worldwide to experience the world largest cycling event in a desktop or mobile environment. Additionally, the company's digital marketing team can be tasked with distributing assets produced to retail buyers, media outlets, and thousands of cycling consumers online, generating even greater reach than ever before.

DigiZūk is available for hire at the Sea Otter Classic this April 2019, to provide it's full gamut of services to Sea Otter exhibitors and sponsors. DigiZūk will have multiple production teams on site to serve clients. Those that jump on board will eliminate the need to procure and manage an additional outside multi media team.

In addition to the 85,000 cyclists and fans in attendance at the event, exhibitors utilizing digiZūk's services are expected to be able to reach thousands more consumers, buyers, media, and other groups online. DigiZūk currently estimates that their product combined with a comprehensive marketing strategy can have roughly a 2.5X positive impact across nearly all measurement factors (impressions, sales, orders completed, engaged visits, etc). In sum, digiZūk predicts an increase in ROI from marketing dollars invested in trade shows and consumer events.

"Sea Otter is truly a unique event featuring hundreds of exhibitor booths, countless competitor events, and endless family fun," says Byron Swezy, Founder and President at digiZūk. "It's an event that all 50-million-plus U.S. cycling enthusiasts should experience at least once in their life, if not in-person, than virtually. This technology allows for just that. Cyclists globally, whether they're consumers or buyers at a bike shop, can now see what Sea Otter is all about, online from a very dynamic point of view."

"We're delighted to offer this incredible service for brands who choose to come to Sea Otter," said Frank Yohannan, CEO of the Sea Otter Classic. "This technology is a game changer. Exhibitors spend a lot of time and money producing Sea Otter experiences. DigiZūk will help them capture that excitement and make it available to everyone."

Sea Otter Classic exhibitor sales representatives are also expected to be excited about the Sea Otter Classic / digiZūk partnership. Swezy elaborates, "We've found that with our digital product, sales representatives can follow-up with buyers more powerfully then they were able to previously. Our trade show assets gives them a leg up, either reminding buyers of their in-person experience, or by providing one for buyers that weren't able to attend."

DigiZūk was founded by long-time video professional Byron Swezy after eight successful years of overseeing MTBR's 'virtual trade show booths' for Interbike, Sea Otter, and other industry events. Swezy's productions have garnered hundreds of thousands of online views. In addition to other content, these productions have featured brand narratives and the latest and greatest product releases. Swezy also manages Dragonfruit Video, which counts many Fortune 500 companies among its video production clients.

DigiZūk will offer Sea Otter Classic exhibitors and sponsors production and marketing distribution packages as well as a la carte options covering all onsite digital production and content creation needs. DigiZūk has generated prototype models with CamelBak, Hobie, Black Diamond, Fjall Raven, Dakine, and others, primarily at the Outdoor Retailer trade show. Details are on their website,

To pursue the opportunity, existing Sea Otter Classic registered vendors should contact Cat Alletto in sales at digiZūk and discuss their needs with her. Cat is reachable by phone at (303) 518-4140 or via email at Existing vendors are also invited to view the digiZūk Sea Otter Classic service page at

Topics associated with this article: Sea Otter Classic

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