Sea Otter Classic
SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.
MONTEREY, Calif. (BRAIN) — The 2020 Sea Otter Classic will be held here the first weekend in October, organizers announced Tuesday. The event had originally been scheduled for April but was postponed due to COVID-19 concerns.
Many look to digital options as real-world marketing opportunities shift beneath their feet.
MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic, scheduled for next month here, announced Thursday that they are postponing the event to an undetermined date because of the ongoing COVID-19 outbreak.
CHICAGO (BRAIN) — Organizers of next week's CABDA East trade show say the event will be held as scheduled with some new precautions because of the COVID-19 outbreak.
The event will be held at the Meadowlands convention center in Secaucus, New Jersey.
KENT, Wash. (BRAIN) — Two REI Co-op office employees possibly were exposed to the COVID-19 virus on Monday, and the outdoor giant, based in Seattle, closed three office campuses for deep cleaning.
BRAIN speaks with suppliers, retailers and others from across the industry and around the world.
BOULDER, Colo. (BRAIN) — The scale of the COVID-19 outbreak extends from the individual to the global, across medical, political, and economic spheres. The bicycle industry has its own specific concerns within the developing crisis.
MONTEREY, Calif. (BRAIN) — Organizers of next month's Sea Otter Classic bike festival said Tuesday they are keeping a close eye on the COVID-19 virus outbreak and will make an announcement about the event in the next few days.
DALLAS (BRAIN) — Organizers of the North American Handmade Bicycle Show, originally scheduled for later this month in Dallas, have postponed the show to late August because of concerns about the COVID-19 virus outbreak.
SUZHOU, China (BRAIN) — E-bike component manufacturer Bafang Electric Co. said it has resumed operations following the outbreak of the COVID-19 virus.
After Bafang was included in a first-level alert status for the past month, the Jiangsu Provincial Government reduced the threat level on Feb. 24.
BOULDER, Colo. (BRAIN) — It's that time of year again and we're looking for your Sea Otter news and events.
While much of the bike world was getting amped about Sea Otter product launches, industry leaders got together to talk big picture at the Bicycle Leadership Conference in Monterey.
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