Sea Otter Classic

Posted July 13, 2021

As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.

Posted March 29, 2021
Fruita festival riding. Photo: Mattias Fredriksson.

FRUITA, Colo. (BRAIN) — While COVID-19 precautions are relaxing in some areas, allowing some bike festivals to get back on the calendar, a lack of demo bikes might change the complexion of some events.

Posted March 4, 2021

STROMLO, Australia (BRAIN) — Sea Otter Australia will make its long-awaited debut in October after the inaugural event was canceled last year because of the COVID-19 pandemic.

Posted January 11, 2021

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic has moved its event to October from May because of the worsening COVID-19 pandemic.

Posted November 13, 2020

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic plans to hold its event about a month later than usual next year, announcing 2021 dates of May 20-23.

Posted September 17, 2020

GIRONA, Spain (BRAIN) —The Sea Otter Europe cycling festival has been canceled, but organizers said that some of the event's races will be held under stringent COVID-19 measures. The event was to have been held Sept. 25-27.

Posted September 15, 2020

MONTEREY, Calif. (BRAIN) — Sea Otter Play, a virtual event for consumers, opens Thursday with more than 100 participating companies representing 250 brands.

Posted July 1, 2020

BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.

Posted July 1, 2020

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic on Wednesday announced that the 2020 event, which had been rescheduled for October, will not be held. 

Posted March 11, 2020
Our PR friends plan virtual trade shows, regional media gatherings and other substitutes.
REVEAL will be streamed from Camp Navarro. Virtual canoeing not included.

SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.

Posted March 10, 2020

MONTEREY, Calif. (BRAIN) — The 2020 Sea Otter Classic will be held here the first weekend in October, organizers announced Tuesday. The event had originally been scheduled for April but was postponed due to COVID-19 concerns. 

Posted March 5, 2020
Crowds at the 2019 Sea Otter expo.

Many look to digital options as real-world marketing opportunities shift beneath their feet.

Posted March 5, 2020

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic, scheduled for next month here, announced Thursday that they are postponing the event to an undetermined date because of the ongoing COVID-19 outbreak.

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