Sea Otter Classic

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — As a small Tampa, Florida, shop that opened a year ago, Blacklist Bike and Action Sports quickly understood how a tightening supply chain could affect other similar shops.

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — There was a buzz around the Bimotal booth last Thursday at the Sea Otter Classic, and it wasn't just coming from the revving of converted e-bikes on stands.

Posted October 12, 2021
The Misfit is TASCO MTB's Small Batch offering for October.

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

Posted October 11, 2021
Congressman Jimmy Panetta.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

Posted October 11, 2021
The Aeroe hardshell pod.

MONTEREY, Calif. (BRAIN) — Brands traditionally save their new product launches for the Sea Otter Classic in the spring, and the latest festival had its share despite being held in the fall because of the COVID-19 pandemic.

Here are some of the new products BRAIN came across:

Posted October 8, 2021

MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?

Posted August 24, 2021

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will follow current local and state COVID-19 guidelines and not require masks during the open-air event.

Posted August 3, 2021
Frank Yohannan to remain as its director.

Life Time is best known in the cycling industry for its ownership of the Leadville 100, UNBOUND Gravel, Crusher in the Tushar and the Chequamegon MTB Festival among other events.

Posted July 13, 2021

As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.

Posted March 29, 2021
Fruita festival riding. Photo: Mattias Fredriksson.

FRUITA, Colo. (BRAIN) — While COVID-19 precautions are relaxing in some areas, allowing some bike festivals to get back on the calendar, a lack of demo bikes might change the complexion of some events.

Posted March 4, 2021

STROMLO, Australia (BRAIN) — Sea Otter Australia will make its long-awaited debut in October after the inaugural event was canceled last year because of the COVID-19 pandemic.

Posted January 11, 2021

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic has moved its event to October from May because of the worsening COVID-19 pandemic.

Posted November 13, 2020

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic plans to hold its event about a month later than usual next year, announcing 2021 dates of May 20-23.

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