Sea Otter Classic

Posted November 28, 2022

MONTEREY, Calif. (BRAIN) — Sea Otter Classic exhibitor space is 90% sold out with nearly 1,000 brands set to display at the 33rd annual event.

Posted June 1, 2022

DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more than a pipe dream, is rapidly becoming a reality. One soon-to-be launched solution is Spoke, previewed at the Bicycle Leadership Conference.

Posted May 8, 2022
ASI's 2BTube e-bike controller

MONTEREY, Calif. (BRAIN) — Several companies that offer electronic controllers — the component that tells an e-bike motor how to behave based on various inputs — say they can help bike brands offer customers a tailored experience that separates them from the pack.

Posted April 22, 2022
Corrects prior-year attendance figures.

MONTEREY, Calif. (BRAIN) — Attendance at this month's Sea Otter Classic was about 71,000 people over four days, nearly 10,000 more than last October's event, but shy of pre-pandemic figures for the event. The event also accounted for $71 million in economic impact to Monterey County.

Posted April 8, 2022
Nyle Nims.

MONTEREY, Calif. (BRAIN) — Emerging from two years of sequestered gatherings, Nyle Nims eagerly anticipated this year's Sea Otter Classic. The founder of Cycle Force Group has a lot to share with the industry.

Posted April 8, 2022

MONTEREY, Calif. (BRAIN) — So what is "The State of Magura" following the industry's topsy-turvy past two years dealing with the pandemic, lockdowns, and supply-chain issues?

Posted April 8, 2022
Enduro Bearings brand ambassador and mechanic Dan Large holds his bearing clinic on Thursday.

MONTEREY, Calif. (BRAIN) — Let's talk tech, bearings specifically, with somebody who spent his childhood testing the structural limits of BMX bikes.

Posted April 8, 2022
Woom bikes CEO Mathias Ihlenfeld.

MONTEREY, Calif. (BRAIN) — Woom bikes celebrates a return to in-person events this year after the COVID-19 outbreak with the March announcement it signed a three-year sponsorship agreement to be the official kids bike manufacturer of the Sea Otter Classic.

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — Anne Mezzenga and Chris Walton follow trends in retail through their podcast, Omnitalk, a leader in that segment. While Wes Allen, owner of Sunlight Sports in Cody, Wyoming, follows the retail experience from the ground floor

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — Chris Caughman created the online bike auction platform Crank Farm during the pandemic, a time when he got out on the bike and read a lot about cycling.

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — American Classic, now in its second season as a tire-only brand, is at the Sea Otter Classic expo showing a revamped product line that is now being sold in IBDs in addition to consumer direct. 

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — Kent Bicycles' VanDessel is selling Specialized bottles to benefit charities related to Ukrainian refugees.

Posted April 7, 2022
Chris Riddell at the Sea Otter Classic Summit on Wednesday. Dragon Fruit photo.

MONTEREY, Calif. (BRAIN) — Chris Riddell told a packed conference room that the development of technology over the next three years could set the trends for the next 100 years.


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