Sea Otter Classic

Posted September 17, 2020

GIRONA, Spain (BRAIN) —The Sea Otter Europe cycling festival has been canceled, but organizers said that some of the event's races will be held under stringent COVID-19 measures. The event was to have been held Sept. 25-27.

Posted September 15, 2020

MONTEREY, Calif. (BRAIN) — Sea Otter Play, a virtual event for consumers, opens Thursday with more than 100 participating companies representing 250 brands.

Posted July 1, 2020

BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.

Posted July 1, 2020

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic on Wednesday announced that the 2020 event, which had been rescheduled for October, will not be held. 

Posted March 11, 2020
Our PR friends plan virtual trade shows, regional media gatherings and other substitutes.
REVEAL will be streamed from Camp Navarro. Virtual canoeing not included.

SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.

Posted March 10, 2020

MONTEREY, Calif. (BRAIN) — The 2020 Sea Otter Classic will be held here the first weekend in October, organizers announced Tuesday. The event had originally been scheduled for April but was postponed due to COVID-19 concerns. 

Posted March 5, 2020
Crowds at the 2019 Sea Otter expo.

Many look to digital options as real-world marketing opportunities shift beneath their feet.

Posted March 5, 2020

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic, scheduled for next month here, announced Thursday that they are postponing the event to an undetermined date because of the ongoing COVID-19 outbreak.

Posted March 4, 2020
Kersten at a 2020 CABDA Midwest party.

CHICAGO (BRAIN) — Organizers of next week's CABDA East trade show say the event will be held as scheduled with some new precautions because of the COVID-19 outbreak.

The event will be held at the Meadowlands convention center in Secaucus, New Jersey.

Posted March 3, 2020
REI's flagship Seattle location.

KENT, Wash. (BRAIN) — Two REI Co-op office employees possibly were exposed to the COVID-19 virus on Monday, and the outdoor giant, based in Seattle, closed three office campuses for deep cleaning. 

Posted March 3, 2020

BRAIN speaks with suppliers, retailers and others from across the industry and around the world.

Posted March 3, 2020
Photo by Daniel van den Berg on Unsplash

BOULDER, Colo. (BRAIN) — The scale of the COVID-19 outbreak extends from the individual to the global, across medical, political, and economic spheres. The bicycle industry has its own specific concerns within the developing crisis. 

Posted March 3, 2020

MONTEREY, Calif. (BRAIN) — Organizers of next month's Sea Otter Classic bike festival said Tuesday they are keeping a close eye on the COVID-19 virus outbreak and will make an announcement about the event in the next few days.

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