Sea Otter Classic

Posted May 2, 2024
Camping reservations set an event record.
Photo courtesy of Sea Otter Classic.

MONTEREY, Calif. (BRAIN) — Let James Ayres, Haro Bike’s director of North American sales, put the spotlight on this season’s Sea Otter Classic: “It literally blew us away. It was borderline flabbergasting,” said Ayres in an interview.

Posted April 21, 2024
Norco Sight VLT.

MONTEREY, Calif. (BRAIN) — Norco Bicycles celebrates 60 years in 2024, and its attendance at the Sea Otter Classic last week was a chance to reacquaint the U.S.

Posted April 19, 2024
Bimotal founder Toby Ricco, right.

MONTEREY, Calif. (BRAIN) — Joe Gales was getting frustrated trying to stay with his e-MTB buddies on his Ibis Mojo pedal bike. A lower back injury kept him off the bike most of last year, making his climb back to keep up even more frustrating.

Posted April 19, 2024
Pat Hus, left, and Adrien De Alexandris with the new MXC.

MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?

Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.

Posted April 19, 2024

MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.

Posted April 18, 2024
 ODI Vanquish grips.

MONTEREY, Calif. (BRAIN) — Impact protection company D3O arrived at the Sea Otter Classic ready to tighten its grip on the mountain bike market with an expansion into contact points like grips and anti-vibration footwear.

Posted April 18, 2024

MONTEREY, Calif. (BRAIN) — Motorex lubricants and cleaning products are on display at the Shimano booth at the Sea Otter Classic this week as Shimano North American begins distributing the line to North American retailers. 

Posted April 17, 2024
Kona sent out an email recently inviting fans to visit them at the Sea Otter.

MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo (which opens Thursday) and then began breaking it down.

Posted April 17, 2024
Company is moving Munich Composite's manufacturing equipment to South Carolina.
Photo of Munich's European factory provided by Munich.

SPARTANBURG COUNTY, S.C. (BRAIN) — Two supporters of domestic manufacturing are teaming to begin production of carbon fiber rims for the original equipment market.

Posted April 15, 2024

(BRAIN) — Lazer says its new Verde KineticCore helmet minimizes the use of materials, is made of 70% recycled materials by weight and is recyclable.

Posted July 28, 2023

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the parent of bike events including the Leadville 100, the Sea Otter Classic and Unbound Gravel, reports that revenue in its "other" category was up 25.7% in the first half of the year.

Posted May 9, 2023
Mr. Otter was up for selfies at the show.

MONTEREY, Calif. (BRAIN) — Organizers of the Life Time Sea Otter Classic say total attendance at this year's show was 76,500, up from 71,000 last year and with a significant increase in the number of corporate brands and exhibitors at the event's expo.

Posted April 23, 2023

MONTEREY, Calif. (BRAIN) — Küat showed its new overlanding products at the Sea Otter Classic this week, including its IBEX family of truck-bed racks.


Subscribe to RSS - Sea Otter Classic