Sea Otter Classic

MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?

MONTEREY, Calif. (BRAIN) — While the Sea Otter Classic opens next Thursday, visitors and wannabe visitors can get a headstart on planning and drooling over new products by viewing the official Sea Otter Classic Festival Guide online today.

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will follow current local and state COVID-19 guidelines and not require masks during the open-air event.

Life Time is best known in the cycling industry for its ownership of the Leadville 100, UNBOUND Gravel, Crusher in the Tushar and the Chequamegon MTB Festival among other events.
As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.

FRUITA, Colo. (BRAIN) — While COVID-19 precautions are relaxing in some areas, allowing some bike festivals to get back on the calendar, a lack of demo bikes might change the complexion of some events.

STROMLO, Australia (BRAIN) — Sea Otter Australia will make its long-awaited debut in October after the inaugural event was canceled last year because of the COVID-19 pandemic.

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic has moved its event to October from May because of the worsening COVID-19 pandemic.

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic plans to hold its event about a month later than usual next year, announcing 2021 dates of May 20-23.
GIRONA, Spain (BRAIN) —The Sea Otter Europe cycling festival has been canceled, but organizers said that some of the event's races will be held under stringent COVID-19 measures. The event was to have been held Sept. 25-27.

MONTEREY, Calif. (BRAIN) — Sea Otter Play, a virtual event for consumers, opens Thursday with more than 100 participating companies representing 250 brands.
BRAIN spoke with Life Time's Kimo Seymour about the acquisition announced Tuesday.
BRAIN spoke with Life Time's Kimo Seymour about the acquisition announced Tuesday.