Sea Otter Classic

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 19, 2017

MONTEREY, Calif. (BRAIN) — Race Face and Easton are both getting into the power meter market with a $600 spindle-based system that is compatible with cranks from both brands.

The two brands, owned by Fox Factory, also are introducing a variety of new components this week at the Sea Otter Classic here:

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 19, 2017

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted in North America Tagged Sea Otter Classic
Posted April 18, 2017
Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Posted in North America Tagged People / Sea Otter Classic
Posted April 18, 2017

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Posted in North America Tagged People / Sea Otter Classic
Posted April 12, 2017
American Classic's 35th anniversary logo.

TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.

Posted in North America Tagged Sea Otter Classic
Posted April 12, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Posted in North America Tagged Advocacy/Non-profits / Sea Otter Classic
Posted April 10, 2017

GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.

Posted in North America Tagged Sea Otter Classic
Posted April 7, 2017
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted March 24, 2017

DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted March 22, 2017

IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.

Posted in North America Tagged Electric bike / Sea Otter Classic

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