Sea Otter Classic

Posted March 16, 2022

AUSTIN, Texas (BRAIN) — Woom bikes will be the official kids bike manufacturer of the Sea Otter Classic after it signed a three-year sponsorship agreement with Life Time.

Posted March 11, 2022

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.

Posted February 22, 2022
We want to include your Sea Otter activations in the official festival guide.

BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News is once again preparing the official event guide for the Sea Otter Classic. The Guide is a consumer-facing publication distributed at the festival and shared digitally with BRAIN subscribers and the readers of Outside's other cycling titles.

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — As a small Tampa, Florida, shop that opened a year ago, Blacklist Bike and Action Sports quickly understood how a tightening supply chain could affect other similar shops.

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — There was a buzz around the Bimotal booth last Thursday at the Sea Otter Classic, and it wasn't just coming from the revving of converted e-bikes on stands.

Posted October 12, 2021
The Misfit is TASCO MTB's Small Batch offering for October.

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

Posted October 11, 2021
Congressman Jimmy Panetta.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

Posted October 11, 2021
The Aeroe hardshell pod.

MONTEREY, Calif. (BRAIN) — Brands traditionally save their new product launches for the Sea Otter Classic in the spring, and the latest festival had its share despite being held in the fall because of the COVID-19 pandemic.

Here are some of the new products BRAIN came across:

Posted October 8, 2021

MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?

Posted September 27, 2021

MONTEREY, Calif. (BRAIN) — While the Sea Otter Classic opens next Thursday, visitors and wannabe visitors can get a headstart on planning and drooling over new products by viewing the official Sea Otter Classic Festival Guide online today.

Posted August 24, 2021

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will follow current local and state COVID-19 guidelines and not require masks during the open-air event.

Posted August 3, 2021
Frank Yohannan to remain as its director.

Life Time is best known in the cycling industry for its ownership of the Leadville 100, UNBOUND Gravel, Crusher in the Tushar and the Chequamegon MTB Festival among other events.

Posted July 13, 2021

As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.

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