Sea Otter Classic
MONTEREY, Calif. (BRAIN) — In the days before the opening of the Life Time Sea Otter Classic here on Thursday, many brands announced new products that they will show in person at the event's expo. Many other brands plan to make public announcements of new products on Thursday morning.
MONTEREY, Calif. (BRAIN) — Wild Rye, an outdoor and cycling apparel brand, has teamed with Juliana Bicycles to launch a limited-edition apparel collection. Wild Rye and Juliana are both women-first brands.
MONTEREY, Calif. (BRAIN) — Ryder Innovation, a South African tool and accessories brand, has opened an office in St. Petersburg, Florida, and is displaying at the Sea Otter Classic Expo this week, for the first time,
BOULDER, Colo. (BRAIN) — The Life Time Sea Otter Classic official Festival Guide is now available online for reading and download.
MONTEREY, Calif. (BRAIN) — Despite California’s record amount of rain and snow, Weathertech Raceway Laguna Seca, home to the Sea Otter Classic, is in good shape and should pose no issues for exhibitors and consumers at the April 19 through April 22 show, said Frank Yohannan, Sea Otter’s chief executive officer.
(BRAIN) — Life Time Group Holdings, which owns multiple endurance bike events and the Sea Otter Classic, reported revenue of $1.8 billion for its fiscal year 2022, up nearly 38% from the year prior.
MONTEREY, Calif. (BRAIN) — Sea Otter Classic exhibitor space is 90% sold out with nearly 1,000 brands set to display at the 33rd annual event.
DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more than a pipe dream, is rapidly becoming a reality. One soon-to-be launched solution is Spoke, previewed at the Bicycle Leadership Conference.
MONTEREY, Calif. (BRAIN) — Several companies that offer electronic controllers — the component that tells an e-bike motor how to behave based on various inputs — say they can help bike brands offer customers a tailored experience that separates them from the pack.
MONTEREY, Calif. (BRAIN) — Attendance at this month's Sea Otter Classic was about 71,000 people over four days, nearly 10,000 more than last October's event, but shy of pre-pandemic figures for the event. The event also accounted for $71 million in economic impact to Monterey County.
MONTEREY, Calif. (BRAIN) — Emerging from two years of sequestered gatherings, Nyle Nims eagerly anticipated this year's Sea Otter Classic. The founder of Cycle Force Group has a lot to share with the industry.
MONTEREY, Calif. (BRAIN) — So what is "The State of Magura" following the industry's topsy-turvy past two years dealing with the pandemic, lockdowns, and supply-chain issues?
MONTEREY, Calif. (BRAIN) — Let's talk tech, bearings specifically, with somebody who spent his childhood testing the structural limits of BMX bikes.
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