Sea Otter Classic

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — Chris Caughman created the online bike auction platform Crank Farm during the pandemic, a time when he got out on the bike and read a lot about cycling.

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — American Classic, now in its second season as a tire-only brand, is at the Sea Otter Classic expo showing a revamped product line that is now being sold in IBDs in addition to consumer direct. 

Posted April 7, 2022

MONTEREY, Calif. (BRAIN) — Kent Bicycles' VanDessel is selling Specialized bottles to benefit charities related to Ukrainian refugees.

Posted April 7, 2022
Chris Riddell at the Sea Otter Classic Summit on Wednesday. Dragon Fruit photo.

MONTEREY, Calif. (BRAIN) — Chris Riddell told a packed conference room that the development of technology over the next three years could set the trends for the next 100 years.

Posted April 6, 2022

MONTEREY, Calif. (BRAIN) — As Sea Otter Week gets underway this week here with the opening of the Sea Otter Summit, the event's official festival guide is now available for download.

Posted March 16, 2022

AUSTIN, Texas (BRAIN) — Woom bikes will be the official kids bike manufacturer of the Sea Otter Classic after it signed a three-year sponsorship agreement with Life Time.

Posted March 11, 2022

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.

Posted February 22, 2022
We want to include your Sea Otter activations in the official festival guide.

BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News is once again preparing the official event guide for the Sea Otter Classic. The Guide is a consumer-facing publication distributed at the festival and shared digitally with BRAIN subscribers and the readers of Outside's other cycling titles.

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — As a small Tampa, Florida, shop that opened a year ago, Blacklist Bike and Action Sports quickly understood how a tightening supply chain could affect other similar shops.

Posted October 14, 2021

MONTEREY, Calif. (BRAIN) — There was a buzz around the Bimotal booth last Thursday at the Sea Otter Classic, and it wasn't just coming from the revving of converted e-bikes on stands.

Posted October 12, 2021
The Misfit is TASCO MTB's Small Batch offering for October.

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

Posted October 11, 2021
Congressman Jimmy Panetta.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

Posted October 11, 2021
The Aeroe hardshell pod.

MONTEREY, Calif. (BRAIN) — Brands traditionally save their new product launches for the Sea Otter Classic in the spring, and the latest festival had its share despite being held in the fall because of the COVID-19 pandemic.

Here are some of the new products BRAIN came across:


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