Sea Otter Classic
MONTEREY, Calif. (BRAIN) — Emerging from two years of sequestered gatherings, Nyle Nims eagerly anticipated this year's Sea Otter Classic. The founder of Cycle Force Group has a lot to share with the industry.
MONTEREY, Calif. (BRAIN) — So what is "The State of Magura" following the industry's topsy-turvy past two years dealing with the pandemic, lockdowns, and supply-chain issues?
MONTEREY, Calif. (BRAIN) — Let's talk tech, bearings specifically, with somebody who spent his childhood testing the structural limits of BMX bikes.
MONTEREY, Calif. (BRAIN) — Woom bikes celebrates a return to in-person events this year after the COVID-19 outbreak with the March announcement it signed a three-year sponsorship agreement to be the official kids bike manufacturer of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — Anne Mezzenga and Chris Walton follow trends in retail through their podcast, Omnitalk, a leader in that segment. While Wes Allen, owner of Sunlight Sports in Cody, Wyoming, follows the retail experience from the ground floor
MONTEREY, Calif. (BRAIN) — Chris Caughman created the online bike auction platform Crank Farm during the pandemic, a time when he got out on the bike and read a lot about cycling.
MONTEREY, Calif. (BRAIN) — American Classic, now in its second season as a tire-only brand, is at the Sea Otter Classic expo showing a revamped product line that is now being sold in IBDs in addition to consumer direct.
MONTEREY, Calif. (BRAIN) — Kent Bicycles' VanDessel is selling Specialized bottles to benefit charities related to Ukrainian refugees.
MONTEREY, Calif. (BRAIN) — Chris Riddell told a packed conference room that the development of technology over the next three years could set the trends for the next 100 years.
MONTEREY, Calif. (BRAIN) — As Sea Otter Week gets underway this week here with the opening of the Sea Otter Summit, the event's official festival guide is now available for download.
AUSTIN, Texas (BRAIN) — Woom bikes will be the official kids bike manufacturer of the Sea Otter Classic after it signed a three-year sponsorship agreement with Life Time.
CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.
BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News is once again preparing the official event guide for the Sea Otter Classic. The Guide is a consumer-facing publication distributed at the festival and shared digitally with BRAIN subscribers and the readers of Outside's other cycling titles.
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