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Sea Otter Play virtual event opens Thursday with 250+ brands

Published September 15, 2020

MONTEREY, Calif. (BRAIN) — Sea Otter Play, a virtual event for consumers, opens Thursday with more than 100 participating companies representing 250 brands.

It's free for consumers to participate and they can interact with the brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Many of the event's experiences will be archived and viewable after the event, which runs through Sunday. Sea Otter Play also includes virtual ride challenges for riders; those challenges began on Sept. 1.

BRAIN produced the official guide to Sea Otter Play, which was mailed to subscribers along with the September magazine. The digital edition of the guide is also available. 

The full list of participating companies and the latest schedule is below: 

Daily Festival Activities

More Sessions Coming Soon Visit the Online Schedule.

All times are Pacific Time unless noted.

Wednesday, September 16

Challenges End at Midnight PT

Thursday, September 17

Interactive Expo + Kids Festival Begins  

Media Event

Friday, September 18

Interactive Expo + Kids Festival 

Stadium Sessions:

10:00 am PT       Bosch

The Custom RoboCoaching: Using eBikes to Train Pros – Learn how vets and rising stars in the men’s and women’s cycling world are pushing to the next level with training partners that never get tired. Join sports science innovator Allen Lim as he explains how he’s leveraging electric bike technology on a custom-designed, Titanium gravel bike to pace his athletes with amazing results—not only for those he’s training, but his own personal fitness too!

10:20 am PT       Continental

Break it down with Matt Jones: Q&A with Continental ambassador Matt Jones focusing on tires, riding, his thoughts on MTB, and with questions from fans and social media followers.  Since his debut as a Professional Mountain Bike rider, Matt has competed around the planet as part of the FMB World Tour, scoring wins at Swatch Rocket Air and Air to the Throne and top 10 finishes at Red Bull Joyride and Crankworx Innsbruck.

10:50 am PT      Prologo

How to Choose the Best Saddle for You: more details coming soon!

2:30pm PT         The Ritual Film Premiere

The annual gathering of mountain biking’s best films hits the screen for the first time at Sea Otter Play. Featuring epic adventures, legendary lines, stellar storytelling, and interstellar athletes, Ritual invokes the stoke of pedal and spoke. Don’t miss your chance to celebrate the sport among friends and fellow disciples of dirt.

Saturday, September 19

Interactive Expo + Kids Festival

Stadium Sessions:  

10:00 am PT       Liv Cycling

For Women, By Women, With Women: Join our group of leading female industry veterans discussing women in cycling, and what makes a bike the right bike for the way you'll be riding in 2021.

12:30 pm PT       Bosch

The Custom eBike World: See how Saris Cycling Group supports artisan bike builders and smaller brands with eBike technology; bending the boundaries of imagination for builders everywhere. Zachary Krapfl will walk you through the wildest and most awe-inspiring custom builds in the world today – and how Saris’ expertise and Bosch partnership is electrifying the flourishing market of 400 hand-builders in North America.

12:45 pm PT       Sierra Nevada

                        The Future of our Trails: Information coming soon!

1:30 pm PT         Specialized

Trail: It’s a Lifestyle For All. Join Specialized for a fun chat about what trail bikes mean to us at Specialized and how it’s changing how so many look at mountain bikes. We will be talking about everything mountain bikes from the beginning of the sport, development, how to get into the sport and what’s really important when you’re out on the trail. We are really excited to share but a bit bored of zoom meetings at this point so please understand if we just rip down a trail mid-sentence. 

3:00 pm PT         Continental:

Chill out with the Atherton’s: Q&A with Continental-Atherton team riders Gee and Rachel Atherton focusing on tires and racing, and answering questions from fans and social media followers.

 3:20 pm PT         SRAM

TOTAL SYSTEM EFFICIENCY™ Going faster on or off pavement is all about efficiency – more speed for less power. The combination of a larger tubeless tire, lower tire pressure, a wider rim profile optimized for tire interface, and a new rim laminate all come together to create a more efficient ride. When applied to bikes, efficiency means reducing the effort to overcome: wind resistance, gravity, rolling resistance, and body vibration losses.

Sunday, September 20

Interactive Expo + Kids Festival

Stadium Sessions:  

10:00 am PT      The Outspoken Cyclist

A Conversation with Spencer Storey, Hyperthreads owner: Diane Jenks, of The Outspoken Cyclist podcast had the opportunity to chat with Spencer Storey from Hyperthreads, one of the Sea Otter Play sponsors, and the Hyperthreads story is super interesting. From one piece of apparel to an entire line, Hyperthreads is CUSTOM and their ability to make what you want is pretty dang cool. So, when you get to the Q&A at the Hyperthreads booth, tell them what you want - bet they can do it for you!

10:20 am PT      The Outspoken Cyclist

A Conversation with Jocelyn Vande Velde & Paul Jones from Bosch eBike System: In this session The Outspoken Cyclist, Diane Jenks welcomes Jocelyn Vande Velde, the Strategic Marketing Team Lead, and Paul Jones, the Senior Marketing and Communications Specialist from Sea Otter Play sponsor BOSCH! It's the 10th anniversary of the Bosch eBike drive system and Diane wanted to know more! We chat about the background of the company (like from 1896!) the state of eBikes and their growing importance in the bicycle world, and what Bosch is bringing to your experience at Sea Otter Play. Enjoy!

10:45 am PT      Outride

Improving the Lives of Youth through Cycling: Through conversation with Outride ambassadors Justin Williams and Crystal Haggard, we will be sharing some of the cognitive, social, and emotional health benefits of cycling and why it’s important to make cycling more accessible to youth. Outride Executive Director Skye DeLano will be explaining how Outride can support youth cycling in your community, whether through its middle school cycling education program Riding for Focus, its Outride Fund matching grant, or partnering with Outride to get more kids on bikes.

12:30 pm PT       TrainingPeaks:

The Training Doesn't Stop: Listen to TrainingPeaks Host Dirk Friel interview renowned Coach Jim Miller and the very talented mountain biking athlete Christopher Blevins. They explore topics such as the athlete-coach relationship, Christopher’s recovery process and the reality of racing during COVID-19. Christopher also dives into the reasoning behind his decision to commit to mountain bike racing over road and why he’s happy with the current trajectory of his career. Jim reviews his own personal evolution as a coach, starting at USA Cycling, exploring racing strategy at many Olympic Games, his progression to TrainingPeaks and finally, returning to where it all started again at USAC.

3:00 pm PT         Revolutions in Fitness:  

Maintaining Power in a Pandemic: Bike Fit, Core Stability and Glute Activation with Curtis Cramblett PT, CFMT, SSCS. Is it your saddle or is it the fit? How to find comfort and power. The 5 keys elements to an ideal fit. Achieve strength and stability on the bike - 5 easy to perform exercises used by recreational and professional riders. Discover what creates optimal power transfer to the pedals. For over 25 years Curtis Cramblett, cycling coach and fitter for multiple pro tour teams has been helping cyclists of every level answer these questions.

Interactive Expo + Kids Festival Ends

List of participating brands:

  • 100%
  • 3T Bike
  • Adventure Sports Journal
  • Aero Tech Designs
  • Amp Human
  • Bar-Fly
  • Bell Helmets
  • Bimotal / Peak Elevate
  • Blackburn Design
  • Bliz Eyewear
  • BOA Technology, Inc.
  • Boiron USA
  • Bosch eBike Systems
  • Bowhead
  • BULLS Bikes
  • Burley
  • B&W International GmbH
  • CA Department of Public Health
  • Clif Bar & Company
  • Continental Tires
  • Crankbrothers
  • Cycle CA
  • Cycling Designs
  • Diamondback Bikes
  • DT Swiss
  • Ergon USA, Inc.
  • Finish Line USA
  • Fluid Nutrition
  • FSA - Full Speed Ahead
  • Galfer USA
  • Garmin
  • Giant Bicycles
  • Giro Sport Design
  • GoPro
  • GU Energy Labs
  • Haibike USA
  • Handup Gloves
  • Hiplok
  • Hi-Torque Publications
  • Hudski Bikes
  • Hyperthreads
  • Jamis Bikes
  • K-EDGE
  • Kinekt Suspension Components
  • Kogel Bearings
  • Kryptonite - Schlage Lock Company LLC
  • Kuat
  • Leatt
  • Light & Motion
  • Liv
  • Marin Mountain Bikes Inc.
  • Maxxis Tires
  • microSHIFT
  • MRP
  • Muc-Off USA LLC.
  • Niner Bikes
  • Omni Promotional
  • Orange Seal
  • Panaracer Corp.
  • Pegasus
  • Pinarello
  • Pivot Cycles
  • Prevelo Bikes
  • Prologo
  • RedShift Sports
  • RockShox
  • ROTOR Bike Components
  • Rubicon Expedition Products
  • Sage Titanium Bicycles
  • Samox
  • Saris
  • Schwalbe North America
  • SCOTT Sports
  • Sena
  • Sierra Nevada
  • SKS USA Corp./SQlab USA
  • SmartHalo
  • Sock Guy
  • Specialized
  • Spintertainment
  • Spot Bicycles
  • SRAM
  • Taiwan Excellenc
  • Tern Bicycles
  • TowWhee
  • TrainingPeaks
  • TRP Brakes
  • Two Wheel Gear
  • VelociRAX
  • Wahoo
  • WD-40 Company
  • WeatherTech Raceway Laguna Seca
  • XPEDO & Velo
  • ZEAL Pro
  • Zealios
  • ZIPP
Topics associated with this article: Sea Otter Classic

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