Sea Otter Classic

Posted April 15, 2010

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted March 11, 2010

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.

All news submissions should be sent to managing editor Lynette Carpiet at lcarpiet@bicycleretailer.com.

Posted November 10, 2009

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Posted November 9, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Posted November 5, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.

Posted October 25, 2009

MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.

Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Posted October 13, 2009

MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

Posted April 19, 2009

MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.

Posted April 19, 2009

MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.

Posted April 19, 2009

More product from Sea Otter!!!

Posted April 16, 2009

MONTEREY, CA (BRAIN)—Amidst the eventual sunny skies and swirling winds, many vendors echoed the same sentiments when asked about how they were faring during this down economy as the Sea Otter Classic opened yesterday.

Posted April 16, 2009

Check out some of the new products the BRAIN crew encountered on Sea Otter's first day.

Posted April 15, 2009

MONTEREY, CA (BRAIN)—It looks as though the law of averages has finally up to Sea Otter Classic, as the weather forecast doesn't call for rain today through Sunday, with temps reaching the low 70s by Sunday.

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