Sea Otter Classic

Posted April 5, 2011

DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.

Posted March 23, 2011

MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.

Posted March 11, 2011

LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?

If you answered yes to any one of these three questions, please read on.

Posted April 19, 2010

MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Posted April 15, 2010

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted March 11, 2010

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.

All news submissions should be sent to managing editor Lynette Carpiet at lcarpiet@bicycleretailer.com.

Posted November 10, 2009

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Posted November 9, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Posted November 5, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.

Posted October 25, 2009

MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.

Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Posted October 13, 2009

MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

Posted April 19, 2009

MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.

Posted April 19, 2009

MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.

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