MARINA, Calif. (BRAIN) — Light & Motion is launching an IBD sales contest on Aug. 1 that will award the winner a trip to the lighting company's hometown of Monterey, Calif., during next year's Sea Otter Classic.
The contest will run through Nov. 30 and is open to bike shop managers and staff.
"We love interacting with our dealers and getting them excited about selling our products. As a U.S. manufacturer, it is important that dealers know about our story and what makes our products different so that the staff can relay that message to consumers. The sales contest is a great way for us to educate and motivate the staff and help spread the word about Light & Motion," said Kevin Mitchell, Light & Motion's bike sales manager.
This year, participating bike dealers and shop employees can log into a real-time online dashboard to view how they are doing in the contest within their shop, in addition to other shops nationwide.
The trip to Monterey includes a chance to attend the Sea Otter and tour the L&M factory, where winners can build their own lights. The prize will be awarded from a drawing of all individual first-place shop winners.
Other prizes include:
- 1st place shop winners receive an Urban 850 Trail.
- 2nd place shop winners receive an Urban 650.
- Wild Card prize of a Solite 250EX. There will be four Wild Card prizes awarded to each region: West Coast, Midwest, South and East Coast.
The contest sign-up window is now through Sept. 18. For more information on registering, contact Mitchell at km@lightandmotion.com.
