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Ride Concepts Enters Canada With Dealer Representation, Partners with Whistler Bike Park

Published May 22, 2019

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Truckee, CA- Mountain bike footwear company Ride Concepts is excited to announce its Canadian market initiatives: direct to dealer with sales representation and a multi-year Whistler Bike Park partnership.

Ride Concepts’ line of progressive footwear is now available to ship to Canadian dealers, direct from the company’s distribution center in Sumner, WA. Dealers can take advantage of sales programs along with conveniences such as billing in Canadian currency and a B2B portal for easy ordering. Additionally, a new Canadian website showcases the brand, athletes and product line at

The Ride Concepts line can be found this summer in premium bike shops, beginning with the Whistler Village. Longtime BC legends Keith Stark and Wade Simmons of Switchback Sports Canada Inc. have added Ride Concepts to their sales agency portfolio, servicing dealers in BC, Yukon and Northwest Territories. “We are stoked to offer a premium and core brand like Ride Concepts to our Canadian dealers,” said Keith. “Being bombproof, comfortable and stylish, RC is the complete package. These shoes can handle anything you throw at them!” Dealers can contact Keith at (604) 803-2557 or and Wade at (604) 908-4059 or

Ruben Salzgeber, of AM Biking Agency, is handling East Kootenany dealers. “Ride Concepts burst onto the scene with an impressive collection of men's, women's, and kid's shoes,” stated Ruben. “The proprietary DST rubber and D3O impact integration, combined with thoughtful details and durability make RC shoes an absolute must for any trail and gravity-oriented mountain biker." Ruben can be reached at (403) 707-5797 or

To support the launch into Canada, RC has made a 3-year commitment to Whistler Bike Park as the official footwear sponsor. Whistler’s patrollers, guides, coaches and trail crew will be outfitted with Ride Concepts footwear and weekly Phat Wednesday race series winners will receive prize packs. “Whistler holds a special place in our hearts,” said Rick Reed, Brand Manager for Ride Concepts. “Partnering with the best bike park in the world is huge for us as a new company. We’re focused on building the best mountain bike footwear so it’s a perfect fit. After a long winter we’re looking forward to sunset laps and high fives on Garbo, while gathering product feedback from the Whistler crew.”

Ride Concepts is a rider-owned company based in Truckee, CA, focused on building technical, progressive, mountain biking footwear. For more information, visit and @ridecncpts. #RideEveryDay

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