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PeopleForBikes, Outdoor Retailer Team Up for Show Discounts

Published July 31, 2019

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Boulder, CO: Bike industry exhibitors will benefit from a new incentive to attend the Winter Market trade show, November 5-7 in Denver. PeopleForBikes has negotiated an up to 37% savings on booth space for its members.

 This reduces the cost per square foot from $33 to $20.75 for PFB members who are current as of August 7. PFB Members who are also members of Outdoor Industry Association or SnowSports Industries America receive a $20-per-square-foot rate. The show will make an additional investment in PeopleForBikes’ important work by providing a $1.25 per square foot royalty for booth space sold in The Park, the bike-focused section of the show floor.

 “Research shows that someone who hikes, climbs and camps often rides on the road or mountain bikes too, and Winter Market is where these two communities align,” said Marisa Nicholson, senior vice president for Outdoor Retailer. “Bringing the bike and outdoor communities together gives buyers, brands and media the most efficient way to see all that outdoor recreation has to offer.”

 “The crossover and connections between the bike business and other outdoor recreation activities is stronger than ever,” said Tim Blumenthal, president of PeopleForBikes. “The Park at Winter Market will provide a great opportunity for bike brands to develop new relationships and additional sales.”

 For more information on why November is a fit for bike, the brands, activations and key partners, go to the Bike at Winter Market page here:

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